Maisadour: Case study

Thèmes abordés

Agricultural cooperative - Maisadour - French cooperative group - sustainability - strategic analysis

Résumé du document

-Maisadour is an Agricultural
Cooperative, created in 1936

-Employment: 4500 employees and work with more than 8000 local farmers

-Maisadour takes place as 16° French Cooperative Group with 1, 200 billions and 8 jobs

International opening in Europe, requires a strengthening of the skills in the main subsidiaries

The reason of the Cooperative Group Maïsadour is to create some value for the benefit of his members and of his employees

Contributes to the sustainability and to the development of the economic and social fabric in the Southwest of France

Extraits

[...] Service innovation Project Management : Framework Memoredum – Time Planning (Gantt, Pert), Risk, Evaluation of project < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion Propose 2 «WineBox » Collaborate with win growers Discovery of wine market Degustation, lessons of Oenology STRATEGIC ANALYSIS 5 Strenghts of PORTER New Entrance : Wine growers who create their web site and to propose directly the services in wine, without using the intermediary of Maisadour Suppliers : (middle power) Winemaker is totaly concerned, he promots his domain Customers : (low power) customer buy a present , no negociation States & Law : e-commerce regulation Substitute Products : others oenologic experience < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion Substite Products DEFINITION OF PROJECT Framework Memoredum Name of project : WineBox For the customers : 99€ “WineDegustation” Box 250€ “DiscoveryDay” Box For Maïsadour : 60% by price of Box For Wine Growers : 40% by price of Box < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion Origins : - Wine market opportunity, according to strategic analyses - “Box gifts” sales with e-commerce are increasing - French authentic experience is “fashion” - Maïsadour is established in farming but not in the viticulture sector Goal : Penetrate the wine market and develop our relationship with farmers DEFINITION OF PROJECT Framework Memoredum Objectives : Create an attractive & ergonomic online store which allows people to buy our winebox and wine farmer to schedule customers. To develop “clients portfolios” (wine growers) in Maïsadour Cooperative wine growers on delivery date whose are able to manage meeting the demand and supply “WineDegustation” and “DiscoveryDay” according to our rules. Attract new customer by promoting the new offer “WineDegustation” reservation on the delivery date “DiscoveryDay” reservation on the delivery date. [...]

[...] (no request by wine marker) High level of traffic generated by natural and organic search. (300 visits/month) Customers portfolio : 20 “WineDegustation” customers per month “DiscoveryDay” customers per month. 492 customers by the end of 1st year. [...]

[...] < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion DEFINITION OF PROJECT Framework Memoredum Constraints : Financial Google Adwords (Wine – Box – Aquitaine) : Promotion of our company in GOOGLE  30€/day, 900€/month = 2000 visits and 0,15 of benefits for each clicks Regional Press Daily  “SudOuest”, “20minutes” = 1000 € Regional Radio  “100 ans de radio en Aquitaine”, FARL (fédération des radios d'Aquitaines) = 1000 € Design and Management of Internet Website = 5000 € System officer : website management = (SMIC) 1398,37 Brut € One commercial : SMIC 1398,37 Brut € + options depending on results < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion DEFINITION OF PROJECT Framework Memoredum Constraints : Human Collaboration with an external company (webmaster) for the creation of the site Employ a technician to manage the web site Sales force : sales manager to negotiate the partnerships with the future wine growers Technical Maintenance of the web site Reporting of the activity/month/wine grower Meetings every 6 months with all wine growers, marketing and distribution teams < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion DEFINITION OF PROJECT Framework Memoredum Organization : Team of project “WINEBOX” Project Manager : Julie Subils Vice Project Manager : Dylan Waltzing Marketing Director : Emilie Limes Sales Manager : Laura Grimal Technician : X Deliverable : Computer installed, software installed + manual, identification & password which allow to manage the website. Contracts between Maïsadour and Wine Farmer signed. [...]

[...] < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion DEFINITION OF PROJECT Framework Memoredum Planned outcomes : Website : Operational and enduring : no bugs or technical dysfunctions. (Error Log & technical intervention [...]

[...] < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion DEFINITION OF PROJECT Framework Memoredum Budget : year forecast) Financial constraints = € HT Turnover : Given an estimated average 41 customers per month : 20 x 99 € = 2475 € HT (WineDegustation) 21x 250 € = 5250 € HT (DiscoveryDay) 2475 + 5250 = 7725 x 12 = € HT < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion Planning : Beginning : 01/01/2013 End : 31/06/2013 Duration : 6 months DEFINITION OF PROJECT Example of Website TIME PLANNING PERT & GANTT Informations attached in document « EXCEL » < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion EVALUATION OF RISK < number > History of Company Strategic Analysis Definition of project Time Planning Evaluation of Risk Evaluation of project Conclusion . Destroy constraint and reduce uncertainly . what can go wrong ? [...]