International Consumer Behavior-A noodle soup to Israel

Thèmes abordés

International Consumer Behavior A noodle soup to Israel macro consumer picture micro consumer picture

Résumé du document

Our product is a new concept of noodle soup. Its primary function is obviously to nourish people but above all, it should be like a new experience to eat that noodle soup, which is not a simple noodle soup but goes further than eating noodles in hot water.
Actually, we are going to offer a traditional noodle soup but accompanied with refined vegetables cut in thin layer with several meatballs and a sauce. Vegetables will be carrots, green peppers, leeks and tomatoes. Meatballs will be made of chicken, turkey, beef, or pork.

Extraits

[...] Our product is a new concept of noodle soup. Its primary function is obviously to nourish people but above all, it should be like a new experience to eat that noodle soup, which is not a simple noodle soup but goes further than eating noodles in hot water. Actually, we are going to offer a traditional noodle soup but accompanied with refined vegetables cut in thin layer with several meatballs and a sauce. Vegetables will be carrots, green peppers, leeks and tomatoes. [...]

[...] Besides, we have to get primary data by using statistical surveys in order to collect quantitative information about our noodle soup items in the Israeli population. We will also use focus groups that aim at asking questions to people about their perceptions, opinions, beliefs and attitudes towards our product, its packaging and its advertisement for examples. Thus, questions will be asked in an interactive group setting where participants are free to talk with other group members in order to get concrete feedback and to understand what are the Israeli tastes in terms of noodle soup and their motivations to buy or not that kind of food. [...]

[...] Israel consumer Behavior For two decades, Israel has rapidly recovered its economic model to remaking itself in line with the commercial models of Western market societies. Most Israelis request parity with Western lifestyles, so that private automobiles, mobile phones, spacious housing fashionably furnished, accessibility to shopping malls and leisure travel abroad are common. In addition to these new aspirations and needs, international firms as well as franchises such as McDonald's, Office Depot, Benetton, IKEA and Toys Us have increased their presence on the Israeli territory. [...]

[...] Besides, Israel is currently in the process of applying to join the OECD. The good health of the Israeli economy is due to the high-tech sector that continues to go from strength to strength with growing international respect for Israeli innovation and technology. Israel's gross domestic product (GDP) grew by in 2007 and by a further in 2008, but there are no doubts that like the rest of the world Israeli started to slow down in the last quarter of 2008. [...]

[...] All these actions are strategic to implement in order to adapt our noodle soup to the targeted people in Israel. Cultural dimensions and food habits are parts of the catalysts that we need to be aware of. As a result, the taste, the form, the packaging, the ways of promoting our noodle soup will be exactly conform to the Israeli way, entailing a better acceptation of the product in households but also on the market. Question From the “consumer looking perspective, how would you use such factors as motivation, exposure, knowledge, attitude formation, problem recognition, judgment and decision-making, etc.? [...]