Cyrillus: innovation and competitiveness

Résumé du document

In the XIXth century, Roubaix became the world textiles capital. Its factories were the most modern in the world while its wool exchange was the most influential. Almost two hundred years later, one of the last and most famous wool factory of Roubaix closed in 2000. And yet, several textile corporations like La Redoute, 3 Suisses and Camaïeu are still located in the North of France even as their factories have been gradually relocated in Asia since 1975. Engineering students specialized in textiles are still trained in schools like ENSAIT in Roubaix. Certainly, textiles production doesn't exist any longer in France.

Extraits

[...] Producing perforated jeans could shock customers. Distribution The distribution is diversified between: Indirect selling (Internet and Mail Order) is problematic since customers don't see what they buy in real . Moreover, some people think that Internet selling is not safe. However, customers don't need to move and it's an advantage. Marketing Cyrillus has its own design research departement, it permits not to buy clothes patterns to specialized firms. Designers use the purchase historical accounts of customers to know what suit the best to their tastes. [...]

[...] Its aim is for the supervisor to assess the progress made and, if it is necessary, to help the employee to find a solution to his problem. The basic way of taking decisions consists in being not totally rational and to try and limit risks. But Cyrillus has a good means to be rationnal more often : all employees use purchase historical accounts, it is a great advantage even if there is always a time when managers have not to be rationnal. [...]

[...] Cyrillus: innovation and competitiveness Summary Introduction I. General Presentation and Organizational Matter II. Products and Production Products Distribution Marketing Competition Production and Stocks III. Selling abroad IV. Ethic Programme V. Management and Motivation Conclusion Sources Introduction In the XIXth century, Roubaix became the world textiles capital. Its factories were the most modern in the world while its wool exchange was the most influential. Almost two hundred years after, one of the last and most famous wool factory of Roubaix closed in 2000. [...]

[...] Cyrillus like all the PPR firms abide by an Ethical Charter since 1996. In 2004, the group PPR set up a Business Code of Conduct, which states the ethical principles which must guide the actions and the behaviors of all its collaborators, customers and consumers, social partners and trade partners, shareholders and local communities: Business rules of conduct are based on several international references : The Universal Declaration of the Human Rights of the United Nations The European Convention on Human Rights OECD Guiding Principles for the multinational companies The United Nations Convention on the Rights of Children. [...]

[...] - To act in the respect of laws and regulations. - To act in the respect of the dignity and the rights of the collaborators, customers, partners and shareholders. - To act in the respect of the environment - To treat the goods and the entrepreneurial resources with a view to the interest of the group and his shareholders. - To encourage the collaborators and the entities in their voluntary help and durable development initiatives. - To take care of the confidentiality of information on the customers and the businesses of the Group and of its signs. [...]