The Hilton Hotel Corporation

Résumé du document

Hilton Hotels Corporation is recognized around the world as a prominent lodging hospitality company, offering guest and customers the finest accommodations, services, amenities and value for business and leisure. Hilton is a brand of the Hilton Hotels Corporation and is one of the world's largest chains of hotels. The Hilton brand was re-united internationally after more than 40 years in February 2006, when United States-based Hilton Hotels Corporation purchased the lodging arm of United Kingdom Hilton Group, which had acquired Hilton's international operations in 1987. The companies had been severed originally in 1966. Hilton Hotels became America's first coast to coast hotel chain in 1943. The company places marketing emphasis on business travel, but owns and operates a number of resorts and leisure-oriented hotels as well. It has bagged the tag of becoming the leading global hospitality company, with nearly 2800 hotels and 485000 rooms in more than 80 countries, with 150 000 team members worldwide.

Extraits

[...] Hilton is a brand of the Hilton Hotels Corporation; it's one of the world's largest chains of hotels. The Hilton brand was re-united internationally after more than 40 years in February 2006, when United States-bases Hilton Hotels Corporation purchased the lodging arm of United Kingdom Hilton Group PLC, which had acquired Hilton's international operations in 1987 ( the companies had been severed originally in 1966). Hilton Hotels became America's first coast to coast hotel chain in 1943 in USA. The company places marketing emphasis on business travel, but owns and operates a number of resorts and leisure-oriented hotels as well. [...]

[...] Hilton Hotel Corporation is targeting the entire segment because they have all the type of hotels but each hotel has it own segmentation. Hilton Hotel Corporation develops a strategy in four axes - Quality - Marketing programs - Environmental issues - Employee commitment Quality In recent years, Hitlon Hotels has taken an aggressive stand to upgrade its national network of hotels and ensure consistent delivery on the Hilton promise. Recent initiative includes: - Strategic Performance Management System (measurement of internal and external customers' satisfaction/loyalty) - Upgrading hotels (the company spend more than 1 billion renovating flagship properties such as The Waldorf for example) - Hilton Quality Service Institute (provides series of workshop for Hilton's managers) - Franchise review vigorous franchise review process and Hilton has eliminated those hotel that do not meet the company's standard) - Satisfaction guarantee (The 100% satisfaction guarantee is an operating culture and philosophy that focuses each team member and owner on complete guest satisfaction) Marketing programs This drive for quality has worked hand to hand with a series of marketing programs as: - Guest Reward Program (Hilton HHonors) - Family vacations program of special family services and amenities designed to help families travelling with children and maximize their leisure time)) - Mature travellers (Among the first businesses to recognize the importance of travellers of 60) Hilton's marketing programs; renovation and aggressive expansion all underscore a continued commitment to those principals that have made the Hilton name synonymous of first class hospitality. [...]

[...] Hilton Hotel Corporation represents for their customers not only a well- known and a well- respected brand but a market leadership. Nowadays, business market represents the largest segment for the hotel industry; we have two types of business customers, group and individual. The needs of the business market can be summarize like for hotel's customers in general, the principal need is a bed Then, they choose a different type of hotels to respond to a different demand. Business customers are the most demanding, they want in priority a quick service, an excellence in customer service and a good quality of products. [...]

[...] Enrolment in the program is free and members are rewarded for their loyalty with hotel points, airline miles, free travel, room upgrade, merchandise and special privileges. This program is recognized as one of the leading programs in the industry and has been recognized with numerous travel industry awards. The consumer segment of Hilton Hotel Corporation is mainly the business segment and of course the leisure segment. That's mean Hilton Hotel Corporation make most of their revenue with the business segment. The objective of Hilton is to make customers feel at home no matter where yours travellers take you. [...]

[...] Hilton Hotel Corporation has all the elements and tools to continue to be one of the leaders in the market. [...]