Google case study - publié le 20/11/2009

Résumé du document

The Google Inc. Company was created in 1998 by two young students who met at the Stanford University (USA), Larry Page and Sergey Brin. The company is in the Silicon Valley in California. Its core business is to provide results from a search engine to people. At the beginning, the two founders led the company by themselves, but since 2001, Eric Schmidt joined Google Inc. as CEO. Today, the company has around 16,000 employees who work, for a major part, at the Googleplex (name of Google's main office) in Mountain View. The main mission of the company is to organize information on a worldwide scale and to make it accessible. Google is a derivation of the word googol, which refers to the number represented by 1 followed by a 100 zeros. Google's use of the term reflects probably the company's mission to organize information available on the web and in the world.

Extraits

[...] It was invented by Page and Brin. - The website is translated in many languages and adapted worldwide. It gives results in 35 different languages, and the interface is translated in more than 100 languages. Recently, Google was allowed in China for example, but under certain conditions (not getting human rights websites in the results of searches) - Diversity: Google offers many software and services, so it's very attractive to people because the services are diversified. The range of services offered includes Gmail (email service provider) and Gtalk (online messaging system with possibility to call the users) launched in August 2005, Google Earth, which allows you to get access to satellite images, Google Desktop, Google Maps, Picasa etc - One of Google's strengths is that it anticipates the needs of the users. [...]

[...] The company is set up in the Silicon Valley in California. Its core business is to provide results from a searching engine to most people possible (and accurate information of course). At the beginning, the two founders led the company by themselves, but since 2001, Eric Schmidt joined Google.Inc as a CEO (he already had en experienced background). Today, the company counts around employees who work, for a major part, at the Googleplex (name of Google's main office) in Mountain View. [...]

[...] I think Google's governance and organisation is favourable to innovation and entrepreneurship. People are encouraged in innovating, giving and developing new ideas. Besides the good working conditions in the Googleplex, there is a real interest in employees and in the synergy effect produced by allowing employees to take initiatives and empowerment. All these factors make Google successful and an exceptional company. Bibliography http://www.webrankinfo.com/images/google/parts-marche-2006-02.png www.google.com/corporate/ http://www.cybercite.fr/photos/graph-partm-usa2006.gif http://www.skrenta.com/2007/01/winnertakeall_google_and_the_t.html http://www.journaldunet.com/0512/051221google.shtml New York Times article : Choice of Google Leaves Microsoft as the Outsider” Business Week articles. [...]

[...] The average rate of Google is 83% of the search pages views. In the US, for example, it is 70%. EVOLUTION BETWEEN JUNE 2006 AND JUNE 2007 IN TERMS OF % OF VISITS ON SEARCH ENGINES (in France) This second graph illustrates the phenomenon described above. Indeed, Google has more than 80% of the visits on searching engines in France. The second most important search engine is Yahoo!, with around of the visits now. What we can notice is that Google's shares keep on increasing since June 2006, whereas the other search engines shares have only declined. [...]

[...] The success of Google was almost immediate. For example on a period from June 2000 to November 2004, Google has indexed more than eight billion web pages, and over one billion of images. Beginning of 2007, Google was worth around $ 160 billion on the New York Stock Exchange. The success of Google is due to several factors: - It's a free service for users: people can search anything they want; they will never have to pay for the results. [...]