Information system management: the Blackberry

Résumé du document

Information system management: the Blackberry
The products of Blackberry consist of wireless solutions to provide e-mail and data bases wireless access. The company has targeted people, especially professionals (we will specifically talk about them in this work), and has access as an added value. It keeps people connected to the information they need, whenever they need it. The Blackberry products are cellular phones, smartphones, wireless software (WLAN) and Wireless Local Area Networks. To tackle the professional market, the company has organized its approach under marketing solutions. It has highlighted the added value in using its products in the every day business life. We will see in our documents what arguments are used by Blackberry Company to talk to its target audience, and how it has organized its business around its core activities which are providing wireless access to databases thanks to at-the-state-of-the- art wireless products.

Extraits

[...] The Blackberry products are also identifies as strength to be used for sales people though the access of the customer relationship management database. This tool enables them to have access to updated and unlimited customer data, anytime and anywhere. Think to that, a deal could be done quicker and improve the customer satisfaction in answering faster to its needs. The sales force benefits from the last up-to-date inventory, account and order information. This way of working allows the company to better identify opportunities when they occur and gains competitive advantage. [...]

[...] Information system management: the Blackberry TABLE OF CONTENTS INTRODUCTION a. b. c. d. e a. b. c. d. e. f. [...]

[...] We will see in our work which are the used arguments by the Blackberry Company to talk to its target and how it has organized its business around its core activities: providing wireless access to databases thanks to at-the-state-ofthe-art wireless products Organization of their product range a. Business Intelligence Their first range of service is named Business Intelligence solutions for the Blackberry solution. It enables decision makers to access and prioritize important information and data from anyplace they are. The key argument is to be able, as a professional to answer quickly to a demand. Nowadays, we know that the fierce competition imposes to every one to be fast and well informed at any time. [...]

[...] The real time access to accurate information has no price today. Wherever the professional and its team are, they can have access to details on support cases and their customers' activities; they are able to escalate a support issue immediately; check for spare parts availability and place a parts orders while still on site; they also can update a service ticket for example or collaborate with other organizations to solve the clients' problem. The Blackberry tools focus on improving the level of customer satisfaction. [...]

[...] The chosen solution will grow with the user business as the solution can Diane NEVEU SUP 5 1B Information System Management Mai be up dated to the user needs at any time. Another example of domain of activity where the Blackberry solution has already proven its efficiency is the public domain. d. Continuity of operation planning (COOP) Another point that makes the Blackberry solution especially fit the Public domain is the low cost and the fast return on investment. The public safety organizations work to improve responsiveness and comprehensive service to the public with limited budgets. [...]