"Le Furet du Nord": Management and marketing

Résumé du document

Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main shop is 7000 square meters large on 8 levels). The name “Furet du Nord” clings to the past, indeed its first store was settled by Georges Poulard in an ancient fur shop in 1936: it was the starting point of a great adventure! Moreover it refers to a local tradition that consists of hunting with ferrets. Le Furet Du Nord was at first, a little bookshop located in “rue de la Vieille Comédie”. In 1947, the owner engaged Paul Callens as his main salesperson.
In 1950, Georges Poulard sold “Le Furet” to Paul Callens, who established the shop on the “grand place” in Lille in 1959 on the premises of the ancient “Galeries Barbès”. At this time, Le Furet Du Nord was an innovative concept, the first self-service bookshop!

Extraits

[...] The goal is to find THE good idea to maximize rentability and organization in the stores. It is an idea from the HRD, Jean-Marc Lecerf who told that three best ideas will be congratulated with 200 to 500 euros and the winners would mount the podium”. An evaluation board will judge on objective criteria like: net income, customers' satisfaction, processes' reliability, environmental protection, simplicity and speed of implementation. The ultimate goal of this kind of project is to increase the sales turnover, the marketing margin, and to decrease costs. [...]

[...] By introducing technologies in the process of selling, Le Furet du Nord satisfies more and more its customers. In July 1999, “Extrapole”, a chain of bookshops, and its shareholder “Hachette Distribution Services” bought Le Furet Du Nord. Accompanying this big enlargement, Hachette will also buy the French shops of the “Virgin Megastore” chain. In 2005, the 12th opened in Roubaix. It offers an amazing variety of books, stationery, CD's and DVD's on a 1200 square meters area. Just after the opening of this shop, the Furet of St Quentin and Boulogne-Sur-Mer both closed ) The organizational form of the business The kind of organization Le Furet Du Nord is owned by the company Lagardère Services. [...]

[...] Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main shop is 7000 square meters large on 8 levels) The name “Furet du Nord” clings to the past, indeed its first store was settled by Georges Poulard in an ancient fur shop in 1936: it was the starting point of a great adventure! Moreover it refers to a local tradition that consists in hunting with ferrets. I. Presentation of the company 1. ) Historical review Le Furet Du Nord was at first a little bookshop located in de la Vieille Comédie”. In 1947, the owner engaged Paul Callens, his main salesperson. In 1950, Georges Poulard sells Furet” to Paul Callens, who will establish the shop on the “grand place” in Lille in 1959 in the premises of the ancient “Galeries Barbès”. [...]

[...] Maybe the new internet competition will set up a new deal ? Moreover, things are made to provide a good atmosphere between the members of the staff and the managers in order to ameliorate the profits of the company and to have happy and motivated workers, proud of working for their company! This also enables Le Furet Du Nord to have a good image in Northern France. Through some of the members of the staff's eyes, we remarked that working for Le Furet is a real pleasure. [...]

[...] Profit and loss account So has Le Furet Du Nord doubled its production between 2006 and 2007, but its sales turnover did not double. It shows that it has a decreasing return on its sales. In 2006, the sales turnover was it means a decrease of since 2005. On the 30th April 2008, the sales turnover was The capital stock worth II. Management Employees at Le Furet Du Nord, like employees at each shop, are vital to the company's success: if a customer has a positive interaction with an employee, the customer will come back. [...]