Doing business in Autralia, Lollipops case

Résumé du document

The earliest definition of ?culture' and the one that is still serviceable was proposed in 1871 by Edward B. Taylor, known as the father of cultural anthropology, in Primitive Culture. "Culture is that complex whole entity which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society" (Mindess A., 2006, p18). Doing business in a foreign country involves a lot of difficulties and obstacles. People have to adapt to an economic and cultural context which is different from their native country. It is an operation very important to succeed in their business. The ignorance of the other culture may create disorders or conflicts in the future. It cannot be ignored, especially with regard to business culture. Some countries may present cultural resemblances (values, standards, history) but also great differences. France and Australia are both rich countries that have had striking resemblances and connections for a very long time now. However, it would be false to believe that they have exactly the same culture. Several psychologists have tried to explain the complex concept of international business and put forward the similarities and differences between countries worldwide. The purpose of this report is to describe the Australian culture, especially the business practices and to propose several recommendations to the French in order to complete their integration in Australia.

Extraits

[...] Most business people are on holiday during Christmas and Easter. (http://www.communicaid, 2004) (http://www.kwintessential.co.uk, 2004) Structure and hierarchy in Australian companies In Australia, company structure tends to be “horizontal”: there is little distinction between those of varying rank and status. Egalitarianism, the main value of Australia is always put forward. High level management has not always the power of decision. In Australia, it not uncommon for lower level employees to make decisions. They have a great power and responsibility within the company (http://www.communicaid, 2004). [...]

[...] Only guidelines and resources will be expected of them: they will have to allow employees the autonomy and space to execute their tasks on their own. (http://www.kwintessential.co.uk, 2004) 2. Recommendations In order to succeed a new business in Australia, French counterparts have to make sacrifices improving some aspects of their behaviour, thus, they have to be: Modest Australian business culture encourages people who are modest, self- depreciating and humble. Australians hate pretentiousness. French counterparts must not give the impression they are better than anyone else. Sense of humour is also recommended. Sincere and direct In business practice, Australians value authenticity, sincerity and directness. [...]

[...] Working relationship in Australia Australians attach a high importance on relationships. It is necessary to establish personal relationship involving mutual respect and equality. Generally, Australians are accustomed to name their counterparts by their first name in order to create a relaxed ambiance (http://www.communicaid, 2004). Difficulties and obstacles to cross cultural business communication The ignorance of the Australian business culture As Australian and French cultures are different, doing business in Australia involves a lot of difficulties and obstacles which have to be surmounted. [...]

[...] Egalitarianism is a really important Australian value. It is part of everyday life, especially the business sphere. They do not draw attention to their academic or other achievement and tend to distrust people who do. In addition, they tend to lessen their own success which makes them appear not to be achievement-oriented. Openness: Australians are sincere and tend to use open and direct manner. They are “literal” and their openness might sometimes be interpreted as strong and confrontational opinions. They attach importance to directness and respect people who give their own opinions. [...]

[...] Introduction In 1994, the designer, Marjorie MATHIEU, and the business man, Yann DUCAROUGE created the company Lollipops in France. The accessory is approached like a fashionable product; a complement of clothing. After several years spent working for great names of ready-to-wear fashion companies, the partners launched their own brand in 1998. The success of their new and exciting designs encouraged them to create a concept and to open stores with the Lollipops brand since 1999. The Lollipops shops are dedicated to the trend and its accessories. [...]