How does the current Konica Minolta's customer value proposition answer to the market needs?

Résumé du document

Nowadays, all the companies are focusing on adding more value towards customers in order to make them loyal. We are interested in finding out how Konica Minolta brings value to their customers. We will approach it by analyzing the market including the competitors and customers. Therefore, it would be possible to notice the differentiation between particular segments and also how the company differentiates itself from competition. We will also take a closer look on customer segments and buying behavior. At the same time, we will try to find out if innovation is important to the current market and what the company does in order to fulfill it. This will help to understand Konica Minolta's approach and how it relates to the market needs.

What is also intriguing for us is to find out about financial issues of the company and profitability of particular customer segments. After making this research, we will have an analytical overview of Konica's strategies and we will be able to assess the direction, in which the company is heading.

Extraits

[...] For this reason, Konica applied an approach, where a customer is perceived as a starting point.[6] The concept focuses on customers' needs especially when it comes to digital printing. When it comes to regular printing, they try to offer solutions for everyone. The printers are easy to use (because of film clip guidance) and they combine many complex and different functions apart from printing, such as: scanning, document handling, security, copy, cost control etc.[7] The company strives to provide customers with both product and customer service and support. In this way they try to increase customer satisfaction and trust. [...]

[...] We consider that the cheapest ones have the basic functions, while the most expensive are fulfilling a biggest variety of needs. The prices do not differ that much from the competitors' ( see competitor analysis) 2. Core strategy KM's mission is to be the natural choice in connection with development and implementation of document solutions based on facts such as: - Knowledge about the customers' requirements and requests - Unique innovative systems and technologies - High measurable quality in all areas - Documentation of the business process[26] Customer and employee loyalty shall always be in the centre of the business, because the employees are the driver that makes the customer buy. [...]

[...] This allows users to use bizhub MFP to process information and print directly from their smart phones. Konica Minolta is a global company and they constantly go for new acquisitions. The new acquisitions allow Konica to have a better insight of the customer demand on each market and strengthen the global concept.” In addition, we acquired FedEx Kinko's Japan Co., Ltd. to strengthen the in- house printing field in Japan. We also acquired ten IT service providers The company's basic policy is to reinforce their management base to global standards. [...]

[...] Apart from the core competencies, we are considering the employees as being one of the company's biggest assets. KM is concentrated in attracting the best employees and constantly training and evaluating them with the help of a global HR platform. They promote new and innovative ideas as their motto says “Giving shape to ideas” so that they can be as efficient as possible. By having a strong culture regarding the employees rights, promoting diversity and assuring a healthy and safe working environment[32], KM is motivating them to do their best Company boundaries In order to assure the strategic resources the company should build a strong network of partners. [...]

[...] Also new ideas and new colored equipment drives growth for Konica in the production print field. Their motto “Giving shape to ideas” clearly expresses their strong determination to fulfill the customers' needs through creative technological innovation. Under this message they try to resolve their customers' needs and use their problem solving abilities to create value for their customers beyond expectations. will endeavor each day to resolve our customers' problems through the reliable technological strengths and problem-solving abilities we have fostered in all the businesses in which the Group companies engage, and deliver value beyond expectations.”[34] The company is using a customer-centric approach which means that they are keeping their minds open to what people around the world are thinking and seeking. [...]