Pfizer is an American pharmaceutical corporation. In 2006, it was the leader in its sector at a worldwide level with a turnover of 48,371 billion dollars and 106 000 employees in the entire world. Pfizer is also the first investor in private biomedical research undertaken in order to invent, develop and commercialize new medicines. Pfizer produces medicines for humans as well as for animals. Fourteen of the human's medicines it produces are ranked number 1 in the world in their therapeutic sectors. Pfizer's mission is to become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live. To finish, Pfizer has dedicated itself to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer, and animal health products. In September 2005, Fortune ranked Pfizer as one of the most socially responsible companies which means that it is a firm that "makes environmental, social and ethnical considerations part of doing business". The company also obtained last year's prizes for the way it developed plants in different countries and created employment in them.
[...] Indeed, Pfizer is a great employer particularly for women. It is awarded in March 2007 by the Women's Business Enterprise National Council on its annual listing of America's Top Corporations for Women's Business Enterprises. The patients' department Since a few years, Pfizer has set up a special department for patients. Its goal is to pay attention to what the patients had lived during their treatment because they know better than everybody how they feel during this period and it is able to help the medicines research. [...]
[...] Moreover, Pfizer really acts to be the best, so the five late values which are “perfectionist” translate this will. III/ The symbols The symbol must carry a particular meaning and remain to the firm. So we can consider that the different slogans of Pfizer are symbols. The first and the main one is: “Working for a healthier world” In order to understand this slogan and to put it in relation with the Pfizer's values we will explain it word by word. [...]
[...] Pfizer's culture according to Hofstede's theories A result oriented process company: Their employees like to be in unfamiliar situation, each day, they like bringing new challenges. Indeed, as the company wants to be the most competitive as possible their employees have incentives to act in this way. An employee-oriented company: the personal problems are taken into account thanks to the department specialised for the well-being of the employees. The testimonies conveyed in that sense. A parochial company: The Company makes part of their life. Indeed, they say that their families feel they are well integrated. The employees have a well-defined identity in the company. [...]
[...] The communication between employees is done so that they can be integrated together. A lose control company: the atmosphere seems to be nice, the company trusts the employees so they can be quite relax if they do well their job. Pragmatic: Pfizer has to adapt to the new diseases for example can't promote a medics if the disease doesn't exist anymore. Moreover, it is the first company in investment research which means that they must adapt themselves to the market. [...]
[...] He is blossomed and enthusiastic because the company enables him to feel well and to evolve. According to Alain, the team spirit into Pfizer is really important. Indeed, in order to reproach the personal there is a share of knowledge, experience and expertise. Medical Visitor. He thinks that the communication and the human relations are valorised. Geert: continual development of the employees” He emphasizes the existence of a special department dedicated only to the development, the evolution and the support of the employees. [...]
Source aux normes APA
Pour votre bibliographieLecture en ligne
avec notre liseuse dédiée !Contenu vérifié
par notre comité de lecture