Critical evaluation of Nike's corporate social responsibility (C.S.R)

Thèmes abordés

NIKE- CSR

Résumé du document

Corporate social responsibility or corporate citizenship or corporate conscience relates to a mode of regulation within the corporate world where corporations display a form of corporate conscience. A corporation chooses integrate its corporate consciences into its business model, partly to meet industry standards and also to win over customers. Corporate social responsibility is not statutory but has elements of ethics and norms within industries and thus a company benefits more from engaging in corporate citizenship, than by keeping away and choosing not to incur costs related to such endeavors. Activities conducted in the name of corporate responsibility involve employees, consumers, the environment, local communities, stakeholders and the general public. It is therefore safe to say that the greater motive of corporate citizenship is the public interest which is generated the through growth and development of the community. The inclusion of corporate social responsibility in a business and in decision making is summarized as people, profit, and planet, whereby all three need to be considered in decision making and general operations. A common example of corporate social responsibility currently, is the almost worldwide concern demonstrated by companies about the environment. This has resulted in numerous ‘green' projects and initiatives from different companies, all of which aim to safeguard the environment, which at one point or another is usually compromised by them. A company may choose to initiate a project that promotes the development of the community which it supports over time, or it may choose to engage in philanthropy where the company makes donations towards existing initiatives that are chosen by the management. The alternative approach to corporate consciousness is the incorporation of fair trade practices into the running and management of an organization (Hopkins, 17).

Extraits

[...] The Industry The global corporate environment has fully embraced corporate social responsibility. This has grown and spread over the last two decades through initiatives that began in the 1990's. Corporate citizenship has become an integral part of business to the extent that it has its own section in ISO certification. ISO 26000 is concerned solely with corporate social responsibility of organizations towards the world and communities in the world. In the current corporate world, it is an ethical consideration that a company incorporates corporate consciousness into its operations to show recognition and support for initiatives that benefit the environment or needy communities. [...]

[...] The main problems facing Nike however relate to complaints of poor physical working conditions but this is mainly in the contracted companies that supply Nike with its products. Nike views corporate social responsibility as influential towards growth and innovation. The general perspective is how Nike as a company can use its brand power, business scale, energy, and passion to influence meaningful change within society. The company's strategy is focused on areas that are relevant to its growth in the long term. [...]

[...] Burlington, VT: Ashgate Internet resource. Werther, W. and Chandler, D. Strategic Corporate Social responsibility: Stakeholders in a global environment. London. SAGE Print. [...]

[...] A common example of corporate social responsibility currently is the almost worldwide concern by companies of the environment. This has resulted in numerous ‘green' projects and initiatives from different companies all with an aim of safeguarding the environment which at one point or another is usually compromised by these same organizations. A company may choose to initiate a project that promotes development of the community which it supports over time or it may choose to engage in philanthropy where the company makes donations towards existing initiatives that are chosen by the management. [...]

[...] The interest is to find out whether corporate social responsibility by Nike as a company matches its global presence and command. The analysis will take a look at the various initiatives that have been undertaken by Nike as part of its corporate citizenship and evaluate this in relation to what other global brands are doing. The initiatives will be evaluated based on the amount of revenues utilized towards these initiatives as a proportion of the company's revenues and overall worth in the world market. [...]