Business venturing - feasibility study (March 2008): Hexabus

Résumé du document

The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target in terms of age and social class. We determine the potential customers with a small budget and willing to travel throughout France. After that, the report analyse of this target represent an important group in terms of potential customer's number, because we have to prevent the market from overloading. Then, the report will present you a competition estate; it considers the potential existence of competitors and their network. This analyse will allow us to choose a special network for our bus travel; we will exploit the lack of the current network on this market. Besides, Hexabus made a timetable for both the routes and has planned the working times for each driver. Thanks to that, it will be easier to determine the required number of drivers. Finally, the report is going to detail the financial part. It will determine if the company will rent or buy buses. For that, Hexabus will compare the traditional credit, the leasing and the financial hiring.

Extraits

[...] Available from : http://www.insee.fr/fr/ffc/chifcle_fiche.asp?tab_id=101 [Accessed 20 March 2008] EUROP ASSISTANCE (2006). Intentions of departure by country from June to September [online]. Available from: http://www.googlesyndicatedsearch.com/u/insee?hl=fr&ie=ISO-8859- 1&q=departs+en+vacances [Accessed 19 March 2008] EUROP ASSISTANCE (2006). Budget holidays 2006 [online]. Available from: http://www.googlesyndicatedsearch.com/u/insee?hl=fr&ie=UTF- 8&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=budget+vacances&spell=1 [Accessed 17 March 2008] EUROPEAN CONFERENCE OF MINISTERS OF TRANSPORT (1999). Regular interurban coach services in Europe. Press release of the 11-12 March 1999. http://www.books.google.fr INSEE (1999). Population repartition functions ages and jobs types [online]. [...]

[...] In UK, people prefer to take the bus instead of the train for intra-country links. Prices are a big incentive and steadiness of buses prompt people to choose the bus. This comparison wants to show that an interurban coach service is desirable and possible in France. Timetables Timetables of buses Lyon Bordeaux Route 63 From Lyon via Saint-Etienne, Clermont-Ferrand, Brive la Gaillarde to Bordeaux. Bus Times Bordeaux - Lyon Route 63 From Bordeaux via Brive la Gaillarde, Clermont-Ferrand, Saint-Etienne to Lyon. [...]

[...] Available from : http://www.googlesyndicatedsearch.com/u/insee?hl=fr&ie=ISO-8859- 1&q=population%2Bcategories+socioprofessionnelles&btnG=Rechercher [Accessed 17 March 2008] INSEE (2005). Inquiry perms on the living conditions (EPCV) [online]. Available from : http://www.googlesyndicatedsearch.com/u/insee?hl=fr&ie=ISO-8859- 1&q=enqu%EAte+permanente+sur+le+niveau+de+vie&btnG=Rechercher [Accessed 19 March 2008] JOBBER (1998). Industrial Marketing Management. (United Kingdom, Elsevier) MAPPY (2008). Itinerary between LYON and BORDEAUX [online]. Available from : http://www31.mappy.com/sidlch2ORvvqQbMn21w/CFGT?anchor=0&option=0&csl=i [Accessed 21 March 2008] MAPPY (2008). Itinerary between LYON and TOULOUSE [online]. [...]

[...] So, France is one of European country which travels a lot. Rate of departure on holidays for some European countries in 2006 www.ipsos.fr However, even if French people are getting used to go on holidays, they do not want to spend too much money. Indeed, as you can see on table 2 French form a part of those who spend the less during holydays. French budget is 1884€ and in this case France is situated after Germany Belgium and Italy We can notice as well that Gross Domestic product per inhabitants for France (25 is as high as Belgium (25 and higher then Germany (23 and Italy (23 As last remark, in France the percentage of people who are staying in their own country for holydays is about three times as much as Britain, German, and Belgian percentage. [...]

[...] Then, to carry out the two first bus lines to start our business, a special method was used. Indeed, the aim was examination of the lacks in network train, so from this identification we will know which cities to clear away. To reach this objective, there were used two maps, one of “high speed train network” and the other of road network. With those documents, it was realized a comparison between train network and road network. Thus, we identified places where it is easier to go by bus than train. [...]