Corporate communication

Résumé du document

Today, every factor of a business plays a role in the building of any corporate reputation. One of the main objectives and strategy of CEOs nowadays, is to protect and maintain their company's reputation through corporate communication. Over the past decade, corporate communication has been seen as one of the most valued strategic tools in business organizations. Indeed, building corporate reputation starts with communication. Why is corporate communication such a big deal? Communication within a company, whether internal or external, is a true key success; actually it reveals to be a strategic function that leads to a competitive advantage, hence the need of a good management of corporate communication. In fact, what is corporate communication?

Corporate communication is a management function that implies managing relationships with the organization's stakeholders. The purpose is to build favorable reputation with stakeholder groups by communicating about the company to guarantee an access to strategic resources. This system of relaying information is actually the bridge between the corporation and the stakeholders. In order to have a better understanding of how a corporate communication works and what the process implies, let's have a look at the concept itself. Corporate communication is a message issued by a corporate organization or institution to communicate in terms of its image and its reputation. The message has to be identical, coherent, and credible to hope for success.

Extraits

[...] That is why, we chose this example. It is a good lesson of a bad corporate communication and attitude that needs to be improved, discussed and questioned. We can still remember some interesting feedbacks: people appreciated knowing the personalities behind the companies and products they use. Fetchnotes employees are now trying take a more tone rather than the false formality that pervades most company communications”. Of course, if their users had been parents they probably would have had a slightly different reaction. [...]

[...] Employees have very good working conditions. "We believe that dedication to work # Østfold University College # should not require major sacrifices in other aspects of life.” (Life at MBUSA-Work-Life balance on mbusa.com). Life balance is important to work better and they know it. The results are greatly affected. Many things are available such as a fitness center, dry cleaning service, car washing service, medical and dental plans, life and auto insurance, etc. Besides, there is understanding between employees and managers, between employees and their work and between the employees themselves. [...]

[...] Building a corporate communication will rise a companies' value in the financial marketplace as well. Indeed, a good reputation increases corporate value and provides sustainable competitive advantage. Those are the reasons why corporate communication is not only useful for a company's success, but it is actually seen as the key strategy to differentiate from competitors and to build its own corporate identity. Mercedes Benz company: Top best companies to work for Mercedes Benz Company knows how to satisfy all its stakeholders. [...]

[...] Communication within a company, whether internal or external, is a true key success; actually it reveals to be a strategic function that leads to a competitive advantage, hence the need of a good management of corporate communication. In fact, what is corporate communication? Corporate communication is a management function that implies managing relationships with the organization's stakeholders. The purpose is to build favorable reputation with stakeholder groups by communicating about the company to guarantee an access to strategic resources. This system of relaying information is actually the bridge between the corporation and the stakeholders. [...]

[...] Due to the good relationship with all its stakeholders, Mercedes-Benz has a successful corporate communication. Coherence permits to maintain a good image and a good reputation, which is really important in corporate communication. “What happens when you swear at your users”: Illustration of a bad corporate communication with Fetchnotes Fetchnotes is a note-taking application available for smartphones, whose main target is mainly youth. It permits you to organize and share every thoughts, tasks or grocery lists you have to remember. [...]