Comparison analysis of WWF-PETA 2011

Thèmes abordés

PETA, WWF, panda, lady gaga, non profitable, animals, charity, cruelty, side bar, visuals, enrollment, social networking, ad campaigns

Résumé du document

I'm a Marketing Assistant in DDB Advertising Agency, located downtown Los-Angeles in the US. My company tries to provide every customer the best ad campaigns or partnerships.


The first D means « develop », the second one means « design » and the B means « build ».
Moreover, DDB share some values such as creativity, respect for the customer and respect for our world.

Few months ago, our company was requested by Lady Gaga's staff to study and to provide them the most fitted partnership with an organization. Indeed, the famous singer really desires to associate her image with a great cause.
Since then, I've been working on the comparative analysis of two American websites of two organizations: www.wwf.com and www.peta.com.

Extraits

[...] Moreover, DDB share some values such as creativity, respect for the customer and respect for our world. Few months ago, our company was requested by Lady Gaga's staff to study and to provide them the most fitted partnership with an organization. Indeed, the famous singer really desires to associate her image with a great cause. Since then, I've been working on the comparative analysis of two American websites of two organizations: www.wwf.com and www.peta.com. [...]

[...] I'd rather go naked » is the most famous and powerful ad campaign from PETA to denounce the use of fur. The campaign really works as the organization undresses many celebrities in order to defend the cause But they also use humor like Giorgio Armani turned into Pinocchio because of his lies concerning the use of fur in his last fashion shows III) Similarities – differences: Similarities -To stress current issues -Language is simple -Try to create private relationship -Use of social networks and celebrities -Gifts and creation of personal pages -Planned giving and powerful ad campaigns Differences -Interactivity -Colors and visuals -Side bar, sections, titles, preview -Local strategy IV) Critical Assessment: I would recommend to my customer Lady Gaga to associate her fame and her image to PETA for several reasons. [...]

[...] Sudrow Frédéric M2 LEA Affaires Internationales Communication professionnelle anglaise renforcée Semestre - 2011 Comparison of sites Table of contents Introduction 3 History of both organizations 4 Comparison between the two sites Homepages 5 How to assess the efficiency of a site? 8 Segmentation 9 Marketing strategies to raise funds 11 Similarities and differences 14 Critical assessment 15 Introduction: I'm a Marketing Assistant in DDB Advertising Agency, located downtown Los-Angeles in the US. My company tries to provide every customer the best ad campaigns or partnerships. The first D means « develop », the second one means « design » and the B means « build ». [...]

[...] Indeed, Lady Gaga's leitmotiv is: transmitting messages through scandals The association could also benefit from her fame in order to reach a larger number of people because Lady Gaga has many fans all over the world and makes a very good use of social networks to communicate. So, messages spread could be very effective. To the contrary, WWF seems to be very academic, while PETA looks like a blog displaying podcasts and news like tabloids do. Then, the use of Stars in « I'd rather go naked » campaigns against fur has become a tradition. [...]

[...] History of both Organizations: WWF: WWF or “worldwildlife fund” is a non-profitable organization founded in 1961 by a group of scientists. They aim at preserving biodiversity and environment but they also focus on issues like pollution, climate change and endangered species. PETA: PETA or “People for the Ethical Treatment of Animals” is a non-profitable organization founded in 1985 in Norfolk, Virginia. The association tries to defend and denounces abuses made on animals in factory or fur farms, in laboratories, and in the entertainment industry. [...]