Cross cultural issues in International Business

Résumé du document

The L'atelier des chefs brand is a good example of how important it is to have a structured management in contemporary society. With the daily grind of the corporate culture leaving an indelible imprint on the workforce, it has become increasingly important that leisure and recreation companies develop in tandem with products and services companies. With the advent of globalization, geographical barriers have been breached and contemporary society is now looking forward to leisurely activities that can cater to this pan-global taste. This document examines the concept of the L'atelier des chefs brand, its workshop structure and the staff management.

L'atelier des chefs has been created by two brothers Nicolas and Francois Bergerault, graduates from commercial French school. This concept has taken off from their love for the French cuisine of which the only rule which was to keep it simple and healthy. The first workshop was launched opened in Lyon, and has been a resounding success in the market, it has decided to set up other workshops in France, especially in Paris, a tourist capital renowned all over the world as a gastronomic hub. This concept has been embraced by domestic as well as international customer bases. The simplicity of this concept has attracted customers from other countries who want to learn the art of rustic French cooking.

Based on the simple concept of learning rustic French cooking, we want to open a new workshop in the United Kingdom. It is a concept in luxury market with specialties from France, the French chef will show how to prepare dishes with the aim of recreating French gastronomy, and familiarize people in the intricacies of wine tasting. Delving into the art of rustic French cuisine and oenology offers a stress buster for people and simultaneously an opportunity to interact with people hailing from different cultural backgrounds.

This concept proposes a subscription for the year, and for every 10 lessons, one will be free. In order to retain customers,a loyalty card will be delivered; with this method it will be easier to count how many lessons they have already done to offer them some promotions. Customers can sign up for the classes alone or in pairs, or with friends.

Tags: French gastronomy, L'atelier des chefs, learning rustic French cooking

Extraits

[...] Then, the United Kingdom and especially London is a multicultural town with a high level of life and work. We can see these last few years more a more English people who come in France just to taste the French gastronomy. It is a great opportunity to export this concept in the United Kingdom in order to satisfy all their expectations and offer a better life. Place We can notice that regional cultures have changed thanks to geography, history or religion. [...]

[...] Indeed, those rules are also applicable for customers. Another method to socialize staff and customers is to create some private parties or other events in order to have more complicity in our staff, and why not to improve the loyalty. Perception of our culture / perception of their culture In the words of French philosopher, Jean Baudrillard, open our eyes to the absurdity of our own customs is the charm and benefit of travel”, so we can understand when there is an outsider in a staff, he can question what he observed. [...]

[...] However, cultural differences also exist between cities, urban and rural based companies. A regional culture regroups the differences within countries and the similarities between countries. It helps us to know why certain activities flourish in different regions. London is a cosmopolitan city, where it is important to manage the differences of culture. The best place to open this concept is the centre of London, because this one counts 7.5 millions of in habitant with a rate of feminity higher than masculinity. [...]

[...] This concept has been accepted by national customers, but also internationals. The simplicity of this concept has attracted customers from others countries who want to learn cooking the French dishes. Concept Based on the simple concept to learn cooking French dishes, we want to open a new workshop in the United Kingdom. It is a concept in luxury market with specialties from France, the French chief will show how cook ingredients and the aim is to bring pleasure in learning of French gastronomy, in wine tasting, and then, dishes prepared can be taken away or directly consumed. [...]

[...] Then, we can see in France a great mix between femininity and masculinity. Since the woman independency after the Second World War, men and women do a good work together, and the sex difference is not a big problem anymore. Finally, people like working for them, they are individualist and even if they can work in group, all the work carried out will be as a reward. However, French people think also that their independent work is an added value for their company. [...]