Risk of a company internationalization

Résumé du document

In modern days, we often hear people talking about companies which are delocalized, or companies which send theirs employees abroad. This internationalisation often sets down a lot of drawbacks for a company. It sometimes leads to bankruptcy. The intercultural management studies enables firms to face different problems. And so, what are the risks for a company to be internationalized and what are its reasons for it?

Extraits

[...] If the companies of the countries develop cooperation agreements, it is necessary to be able to adapt. For this reason, we find dismissal and transformation in the way of working. It must also adapt the methods of marketing. The government enterprises often make internal marketing. Therefore, there is no policy of investment, policy of creativity or policy of research technique very pointed because the problem is to satisfy a primary request. The small one and the very dynamic medium-sized companies are the only ones that are able to adapt. [...]

[...] One can then wonder: ourselves what are the really risks for a company to be internationalized and what are the special reasons? In order to carry out this problem as well as possible, we can study the adaptation to the stage of the products, the employees and whole company. The internationalization of the product The concept of importation of the goods aims at collecting the strategies of delocalisation (Venables, 1999). It is difficult to market the same product in the various countries because there is a different coding process in each country. [...]

[...] IBL W Ruigrok, juanary1995) The logic of internationalisation restructuring, Routledge Dominique Xardel , Franck Gauthey ( 1991) Interculturel management, Cathy Cox and Davis Hill (2004) English for academic purpose, Student's book. Ludger pries and Oliver Schweer (2004) The product development process as a measuring tool for company internationalisation? The case studies of DaimlerChrysler and Volkswagen. International Journal of Automotive Technology and Management. Financial time, (2001) Managing international joint venture, http://www.ftmastering.com/mmo/mmo12_2.htm Willett, Kim Len Yap, Margo (2001) Wade Internationalisation of perceptions of litigation risk. [...]

[...] After, the intercultural marketing tries to integrate the similarities and the various strategies through a total strategy. But, it is difficult to realize. The best solution for the advertising communication is to propose objects which get a desire to satisfy and attract the consumer. Indeed, one can see today a homogenisation of life styles, which references with the disappearance of particularises. It's easier to integrate the product abroad. Only the objects of the communication do not allow the sense and the evolution because they highlight only the hegemony of the dominant population. [...]

[...] So they cannot be invested in another culture. The following individuals are not very influenceable, they are not connected and aware of the situations. Then, there are the open minded persons. They are sensitive and can take retreat on their own experience; they can also explain the behaviour from certain people who live around them. There are others which do not find any difference between their own culture and the foreign one. The influences are often ridiculous. Finally, they are some people who try to adopt another culture. [...]