What does organisationnal DNA mean?

Résumé du document

The organizational DNA corresponds to the part of the organization that we can not see, which is below the surface, and is called the culture of the enterprise. To set up a framework for this word culture, we can define it as all the values of the organization, the beliefs, the unwritten rules. The organizational DNA is usually defined around four 'blocks', structure, decision rights, motivators and information.

Extraits

[...] - Information: the way that the information flows in the company, how the activities are coordinated, how the knowledge is transferred. It is the basis to take quick and smart decision. These four blocks can be compared to Prof. John Gattorna's ten cultural dimensions, which are more accurate. They are paramount in driving businesses. Importance in performance of the enterprise You may have heard that 40 to 60% of business plan were not executed well in the enterprise, it is because the organizational DNA was not taken into account. [...]

[...] - Structure IBM adopted the matrix organization, but it is quite complex: there are sales representative specialized on a type of product, and others specialized on a customer segment (industrial, small and medium businesses, public organizations, etc), or on an only customer for the biggest ones. This allows the company to respond in a very accurate way to the customer needs. But it is quite difficult to manage, for example when you got a meeting with a customer, it is difficult to gather everybody, and it is also quite difficult for the customer to have several contacts. On the other way you have got the traditional functions (finance, marketing). [...]

[...] They tried to implement a system for the multi tasks people, depending of different headcounts, to know how much time was spent on each project then charge the good budget, but it is hard to define and take a lot of time in terms of reporting. - Information All the information is available in an only database. But the problem here is the update of the information. People are always in a hurry and have no time to stop to share information. They should have an incentive of it. In my mind, IBM has well considered the organizational DNA to make their strategy executed. [...]

[...] Nevertheless, there is still a problem about time. Customers are more and more demanding, and sometimes it happens that process are no more respected, and prices given to customers without agreement in order to get the deal and avoid these customers to go to the competitors. I think this is a signal and it is time to rethink about how it is possible to save time, and how to work more efficiently. This could become an important competitive advantage. References 1. [...]

[...] What does mean organizational DNA? The organizational DNA corresponds to the part of the organization that we can not see, which is below the surface, and is called the culture of the enterprise. To set up a framework for this word culture, we can define it as all the values of the organization, the beliefs, the unwritten rules. The organizational DNA is usually defined around four - Structure: it corresponds to the hierarchical organisation of the company, in terms of layers in the hierarchy, in terms of reports, and in terms of connections between these different layers. [...]