Inter cultural management

Résumé du document

In the early 19th century, China was emerging as a new major economic power on the world stage. In 2006, her GDP made her the 4th largest economy in the world. Since the late 1970's, China has made the modernization of its economy the No.1 priority. She has gradually abandoned the plan for the market and mobilized its vast resources of skill ' work and openly benefited from globalization by becoming the factory of the world. An investment effort has been made to modernize the industry and develop infrastructure, employing a workforce that has doubled over the last 20 years and reached 770 million people. Labor productivity has increased thanks to the rural exodus and to the implementation of new production techniques and management. China has attracted foreign investment that creates massive new production capacity in the sectors of the domestic and international demand.
The standard of living of the Chinese has improved considerably, even though China has become a very unequal society where a gap is widening between the different social classes.

Extraits

[...] In order to launch this subsidiary, we are going to make an internal and an external analysis, and then we will set up a strategy the implementation of TechFirst subsidiary. Contents Introduction I Internal and external analysis 1. Presentation and objectives of the company 2. Analysis of the market II Strategic plan 1. 4p's 2. Issues I Internal and external analysis 1. Presentation and objectives of the company Presentation of the company The company is a US Company which is specialized products and services on the Information technology sector. [...]

[...] Indeed, this tax is about 15% for foreigners and will be 25% next year. The intellectual property is a recent concept in China and the main difficulty of a company, which wants to set up its business in China, is counterfeiting. For example, illegal copies in China reach 90% of the market. Thus, the Chinese government is improving its legal rules to stop this trend. Economical issues China became a member of the World Trade Organization since the 11th December 2001. [...]

[...] So, they have to do several communication campaigns. First of all, they must create a poster campaign on streets and on radio if it is possible. This campaign must announce the launch of FirstTech's products; they must begin this campaign 1 month before the opening of the first store. This campaign is here to prepare the second campaign. Finally, they have to make advertising on Beijing Olympic Games 2008 in sponsoring several teams' sports, for example, Badminton's teams of Golf's players. [...]

[...] So, Asian countries have a long term vision of its development. Technological issues China possesses lots advantages in terms of technological issues. First of all, the country possesses a low-cost workforce, which is interesting in order to produce computers. Chinese population benefits more and more from high revenues and is closed to technological equipment. At the same time, the number of Internet access increases more and more, with about 123 million of people who have an Internet access at home. [...]

[...] China seems to be this market because of the size of the market ( 1.3 billion of inhabitants), the increase of the GDP, the increase of the purchasing power. As we will study in this report, the Chinese market offers many opportunities. But the company has to be careful because the Chinese market is very different of the American market. The main objective of TechFirst is to become a reference in the informatics market China. They have to beat the competition by differentiating their products. At the same time, they have to target and to adapt their products to the needs of Chinese customers. [...]