Ginni Rometty's plan for IBM.

Résumé du document

The IBM company is a more than centennial company, that is the successful result of a merge between three computing, tabulating and recording companies.

Extraits

[...] The motivation in itself is a strong ally especially when, as it happens in IBM, the good intentions showed by Ginni Rometty's speeches to the R&D services of IBM are confirmed by massive investments in this area. The most important part of this plan, Watson, is allready being used and sell to increase banks profitability especially in their customer relation service. In a context of transformation of the banking activity, and, in case of success of this trial run, the capacities and economic application of the artificial intelligence would prove to be concrete and could bring IBM into one of the most advances company in the world regarding that matter. [...]

[...] This is also a way for the company to learn from a more diverse and trendy company and maybe to place itself as a key actor, or even a essential partner, for the future of the Apple company. However, it is important to pay attention to the repartition of the profit and power in those collaborative structures in order to ensure the profitability of this program for IBM. IN addition to this question, the possibility for both of the company to be unable to operate without the others full capacity added an operational and commercial risk to the managing of the company which must be taken care of by defining, for instance, contingency plans. [...]

[...] Last but not least, the article doesn't mention any IBM will to invest in quantic computer related company despite of the fact that this next step generation of innovation in hardware is a massive improvement of today's hardware capacity which could, at the same time, strongly enhance Watson's capacity in the future. Is I were to give operational and investment advices to IBM, I would recommend to invest in an company with advanced R&D programs. This investment could allow IBM to avoid, in the year to come, a situation similar to the one experienced with the CIA in which its technology, despite of being cheaper, wasn't consider efficient enough. As a conclusion, it is fair to say that Ginni Rometty has declined in an interesting way its strategy plan for IBM. [...]

[...] This plan is very forward looking, and, as such, looks very positive for the future of the company. However, the change in the company's culture breathed by Ginni Rometty and carried by IBM Watson's branch will probably not be realized as fast as expected in the hole company as a change in generation needs to happened to do so. However, and to accelerate IBM transition to the top of new technologies but also to a return to a more solid and consistent profitability, some element could be improved. [...]

[...] IN fact, the article focuses on R&D and on the specific trends Ginni Romettty's plan is developing on specific areas of IBM, but it forgets to mention that a large part of this company isn't concerned at all by her strategy. What is more, and on a more short-term perspective, it is almost impossible to change such a strong company culture on such a short term without changing an important number of the employees and without a deeper change in terms of generation and ways of working. [...]