Conference and Exhibition Management in Berlin

Résumé du document

Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006):
•Hotels (53%)
•Unusual venues (19%)
•Conference / training centres (10%)
•Multi-purpose venues (11%)
•Educational venues such as universities (5%)
•Purpose-built conference and exhibition centres (2%)

In September 2008, the University of Bright People will organize a conference titled Museums and Heritage. The location of the conference will be Germany (the country is ranked number two in terms of demand, ICCA, 2006). Berlin has been chosen by the organizers because of its history and heritage. The city is well endowed with a variety of beautiful scenery and cultural attractions.

The location is a very important element, it can make or break an event (Judy Allen, 2000). It is not the only criterion to consider, if you want to make a successful conference. In this report, we will see step by step how the University of Bright People has built its events with the choice of venue, the event programme, the budget event, the marketing of the event and the evaluation strategy of the conference.

Extraits

[...] Generally, the type of venue can be divided in six parts, (BACD, 2006): Hotels Unusual venues Conference / training centres Multi-purpose venues Educational venues such as universities Purpose-built conference and exhibition centres In September 2008, The University of Bright People will organise a conference titled Museums and Heritage. The location of the conference will be the Germany (2nd Rank country in term of demand, ICCA, 2006). Berlin has been chosen by the organizers because of its history and heritage. The city is well endowed with a variety of beautiful scenery and cultural attractions. As we know, the location can make or break an event (Judy Allen, 2000). But it is not the only criteria to consider, if you want to make a successful conference. [...]

[...] W. Michael Blumenthal, Director of the Jewish Museum Berlin Sir Neil Cossons, Chairman of English heritage Prof. Tomislav Sola, Professor of museology, Zagreb University 18h30: Cocktail sponsored by Berlin Culture Minister REGISTRATION FORM Participants information Family ( Prof. ( Dr. ( Mr. ( Ms. ( Mrs. [...]

[...] For the BCC and the Academy the price is just for the rental of the room. Furthermore, the location wasn't a distinct criterion which can affect the selection of the venue because all are located in the city centre because the University of Bright People wanted a central venue for its conference. The accesses are really comparable for each venue: the transport service is excellent. To conclude, the rooms' capacities which can offer the ICC are exactly what the University of Bright People need to make the conference. [...]

[...] First _ Postal _ Conference Attending Please note that all the session have limited number of delegates place. The faster you will register, the better we could reach your expectation Conference fees GLOBAL PRICE FOR THE 3 DAYS euros PRICE FOR ONE DAY euros LUNCH IN THE ICC euros I will pay the amount: ( By check: address of payment: University of Bright people 40 East Fountainbridge EH3 9BH Berlin ( By credit card: ( Master/Eurocard ( Visa ( American Express Credit card number Expiry date Name cardholder CVC Code* *Master/ Eurocard holders: please note that you need to fill out your CVC code as well. [...]

[...] http://www.capital-catering.de/download/Price_list_2008_Palais.pdf The Variable Costs: expenses which change in proportion to the activity of a business The transport has been calculated for the three key speakers: 100 each The coffee break has been calculated for the 350 delegates, for the three days: 2520 The gift (pens and papers) for around 400 persons are evaluated to 200 (French business gift company prices: THIVARD) The communication (Flyers, Programs ) for around 1500 persons are estimated to 750 (French printing company prices: IMPRIMERIE VASTILLE) The participation to the delegates fees: 15 for 350 delegates THE EVENT BUDGET TABLE MARKETING PLAN (Sources used to make this marketing plan: EventScotland & Isobel Doole and Robin Lowe & Guy Freedman & Emma Wood, 2006) APPENDIX II: The Event Programme See Next Pages CONFERENCE 2008 MUSEUM & HERITAGE INTERNATIONAL CONFERENCE CENTER OF BERLIN FROM THURSDAY 25th TO SATURDAY 27th SEPTEMBER DAY THURSDAY 25th SEPTEMBER 10h00: Registration of Conference Delegates 11h00: Opening Ceremony and Speeches (Roofgarden) Bernd Neumann, German Minister of state for Culture Prof. W. Michael Blumenthal, Director of the Jewish Museum Berlin Sir Neil Cossons, Chairman of English heritage Prof. Tomislav Sola, Professor of museology, Zagreb University 12H00: Lunch break 13H00: Session Issues & Future Directions of Museum & Heritages The protection of the worldwide heritage (Hall Prof. Tomislav Sola, Professor of museology, Zagreb University Jean-Francois Beccaut, Director of the French institute of museum heritage safeguard Managing the worldwide heritage (Hall Prof. W. Michael Blumenthal, Director of the Jewish Museum Berlin Prof. [...]