Conference and Exhibition Management in Barcelona

Résumé du document

A conference is an event used by any organization to meet and exchange views, convey a message, open a debate, or give publicity on some area of opinion on a specific issue. Although not generally limited to time, conferences are usually of short duration with specific objectives. Conferences, meetings, and events in the cosmopolitan capital of Catalonia, Barcelona are celebrated for its excellent weather, and especially its spectacular architecture. Conference delegates can reach Barcelona easily using international and domestic flights and excellent railway services. As conclusion, Barcelona is a world-class destination that offers a unique and excellent brand of Spanish experience, and is a buzzing city that is both strongly cultural and appropriately self-indulgent and hedonistic.

Extraits

[...] These buyers make conference to promote or launch a new product or to present information about the company or the products. The characteristics of these buyers are the short lead time for booking, the number of delegates (10-100), and the tendency to contract out. The “corporate buyer” are more likely to held conferences in hotels. Then, there is the Association which represents 20% of all conferences. Association does not make profit. These buyers are more to present something, to speak about an important subject. [...]

[...] The Convention Centre and the Auditorium. But these two are linked to offer a square meter to all needs. In fact, the Convention Centre has 45 rooms distributed on 5 floors, with an Exposition hall flexible on 8 different spaces and also on a spectacular banquet hall. This Convention Centre has been designed by the prestigious Spanish architect José Luis Mateo who wanted to make from the light the principal element of the hall building. By this way, the C&IT is fully equipped and offers as many possibilities of light, sound, vision, comfort that delegates and also buyers may want. [...]

[...] o The availability: is my venue available for September? o The quality of services, including C&IT facilities: is everything perfect concerning the service offered to my delegates? But other criteria are important for a good conference, such as ambience, temperature, noise, technology. It is called the Design, and it has been identified by Lawson in 1995 and 2000 with first the Interiors & ambience as the seats, the space and the décor is concerned, then he talks about the temperature to know if it is controllable and if there is air conditioning, then, he talks about the different noise that you can have during a conference. [...]

[...] The fixed costs are all the expenditures that remain the same regardless of the quantity of products sold. (Dr Joe Goldblatt, Kathleen S. Nelson, 2001). The delegate fee are calculating while dividing the fixed costs by the number of delegate and then additionate that to the variable cost per delegate. In that case, the delegate fee would have been of : (20270/100)+16,35 = 219,05 per delegate if there are only 100 delegates. Otherwise, it would be of : (20670/350) + 16,35 = 75,41 if there are 350 delegates. [...]

[...] This strategy should based on academic theory, and should aim to gather information from the full range of stakeholders involved. (Shone and Parry 2001) The evaluation should be based on data, reports or also questionnaires. All information about the stakeholders that are cited above may be needed for the evaluation. First of all, the sponsors' view of publicity and the level of awareness, concerns the satisfaction and the goodwill of the sponsor. It is important to choose a right sponsor that reflects exactly the aim of the event, and also a sponsor that has a good reputation to attract more delegates. [...]