Fair trade: Increasing the awareness of this concept in United Kingdom

Résumé du document

?FairTrade' is a trading partnership that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions and securing the rights of marginalized producers and workers, especially in the South. The aim of the project is not to prove the benefits of Fair Trade or explain that it is important to buy products that have been fairly traded; in fact, it will be a study of the different strategies and actions undertaken by organizations involved in FairTrade in the UK to make its concept more famous and sell more and more products. First of all, it will be important to describe briefly this little known concept and its structure in the United Kingdom. Secondly, the main part of the report will comprise of different theories to analyze the strategies and actions taken by those organizations and the awareness of this concept in the UK. This will allow me to show the possible effectiveness of those strategies and to finally make some recommendations...

Extraits

[...] Processor . ATO 1. Producer Can be . Coop. Member . Plantation Worker . Worker in coop. FLO sets and monitors criteria on producer level. FLO links producers with support, if needed 3. Licensee Can be . [...]

[...] They offer the full range of available Fair Trade products, whereas the other shops sell only a limited number of lines or none. The shops are largely dependent on volunteers. There are around 21,000 volunteers in the whole Oxfam shop network. As a very rough estimate of them could be presumed to be involved in selling Fair Trade goods. The organisation draws on the synergistic effect of being part of the worldwide Oxfam framework. It relies heavily on Oxfam's South-based experts for producer contacts and product development and on the UK offices for lobbying and campaigning purposes in Britain. [...]

[...] From the No-Nonsense guide to Fair Trade by David Ransom Who are the members of FLO? The National Initiatives (NIs described in the figure 1.1 ) are FLO's members (Max Havelaar, TransFair There are presently 17 NIs, each in a different country. Twice a year the meeting of Members decides FLO policy. National Initiatives (NIs) are all non-profit making organisations who own (or part own) a label. They promote Fair Trade in their national market. They lobby governments for support, negotiate with importers and retailers, advertise Fair Trade and run education campaigns. [...]

[...] Fair Trade organisations (backed by consumers) are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade" Inspired by the Fair Trade Definition of the European Fair Trade Association (EFTA) - 11 - C. FairTrade Labelling Organizations International How does FLO work? It is now important to describe the FairTrade Labelling System even if it is global because it describes the way Fair Trade works all over the world4. FLO is a non-profit making Association of Members based in Germany which was founded in April 1997. The aim of FairTrade Labelling is to support marginalised producers that are trying to reach sustainable development. [...]

[...] Subervie 2003 FLO aims to use labelling to enable producers to access the market and reap the benefits of Fair Trade. For this, the label is an independent guarantee to consumers Consumers need a guarantee that Fair Trade benefits such as higher price, stable income, fairer trading relations and decent production conditions do go to producers. - 13 - These are some common principles of Fair Trade. Table 1.2 The measure of fairness Democratic organization producers must be able to exercise control, by owning the land on which they work, by being organized into cooperative or democratic associations or in other ways appropriate to particular settings. [...]