Alliance Between American Airlines and British Airways

Thèmes abordés

Alliance airlines companies fusion

Résumé du document

Through this press review, we will introduce you to global context of the alliance, across a short movie from More travel choices website and articles from the English newspapers Guardian and Telegraph we tried to show the pros and cons, from the different points of view of this new alliance between Amercian Airlines and British Airways.
We will deal with the words from Willie Walsh, British Airways' CEO; Steve Ridgway CEO of Virgin Atlantic and Richard Branson, owner of Virgin, one of the first opponent of this new partenership.

Extraits

[...] These two alliances have the largest shares of transatlantic traffic and have been granted 'anti-trust immunity' by the US. By this way they tried to get the best status to strengthen competition in front of the Star alliance and SkyTeam. II. A positive alliance Healthy competition Air travel BA-AA (British Airways-American Airlines) alliance will improve customer choice by enabling the oneworld global alliance, of which AA, BA, and Iberia are key members, to compete more effectively around the world with other global alliances. [...]

[...] The other two alliances have anti-trust immunity. The issue of competition between the alliances is much more relevant than it was in 2001 and we have a changed industry environment. Things have changed sufficiently for us to apply with confidence this time." Seamless travel and new convenient routes This relationship will benefit consumers by providing easy, seamless and convenient travel to more global destinations with better connections, improved flight schedules, and enhanced frequent flyer benefits. Indeed, AA, BA and Iberia will expand their arrangements on flights within and beyond the EU and U.S., significantly increasing the number of destination choices that the airlines can offer customers. [...]

[...] We will coordinate our schedules to make it easier to connect between airlines and you will have greater access to cheaper fares." We can notice the before which amplify it. It shows that Willie Walsh wants to seduce the consumer. According to the video on moretravelchoices.com, Customers will be able to travel more easily on the three airlines' combined route network which will serve destinations in 134 countries with nearly 9,000 daily departures” and “more frequent and convenient schedule options” than any of the three carriers could offer individually. [...]

[...] Moreover we can read on this subject that the transatlantic liaison would be one of the most lucrative liaison in the World. Actually, do we have to wait for another huge alliance to cope this last one? or a strong response from the giant Richard Branson? [...]

[...] We can make a parallel between the two articles because Ridgway and Branson arguing with approximately the same arguments. That's why we are going to oppose Ridgway and Walsh with those two article. We selected in the first time this article because it's a good article to show how this tie-up between the American and the British companies aren't seen in the same way if you are a part of this alliance or a competitor and to show that the thinking of the three protagonists are still in the actuality. [...]