Virgin Energy "Virgin Oil Card" -Business Plan

Résumé du document

Virgin Energy is a service company that permits customers to purchase buy ?fuel' (unleaded & diesel) at an optional and revolutionary price ("Virgin Price") in advance. However, this facility is available only within the UK. We will begin by offering a wide variety of price indexes for term contracts. The term contracts range from 2 months, 4 months, 6 months and 12 months through a Virgin Oil card system. Our objectives for the long and short term perspectives include: -
? To provide an opportunity for the end- users to fix their fuel price. This is the first time that such an opportunity has been granted.
? Increase brand recognition and acknowledge the fact that the customer is the king and hence, involve the customer in the revolutionary price fixing of its own fuel consumption.
? To attain a reputation for reliable services across the UK border.
? To attain the designation and role of being the first non oil related company (upstream and downstream) which is active in the oil industry. Thus continuing to acknowledge that the company is the market leader in this service.
? To be in a position to develop a reputation for proposing a different offer with a large selection of alternatives in the purchase of fuel via our service. However, it should be noted that the best partners and their expertise that is available in the industry will be utilized.
? By bridging the breach of the price monopoly system by Majors (old "Seven sisters") in order to prepare the launch of Virgin Fuels (biofuel oriented company).
? To enhance the reputation and enrich the goodwill of Virgin which is well known for its high quality and service (marketing & sales focus).
? To realize the dream of exporting our services in a confident manner across the global. The realization of this dream should first be able to target the European terrain through the modem of the Virgin brand.

Extraits

[...] Use of existing Virgin customers. Force the future success of Virgin Fuels Company. Weakness Lack of oil expertise and recognition of Virgin Brand in the oil market. High risk potential on oil markets if not correctly managed. Damaged reputation if failure. External Opportunities Market vacated by ineffective competitors. Get maximum market shares from scratch. Moving into new market profitability. Strategic alliances. Collaterals: Increase market shares in financial services (Virgin money and Virgin Fuels). [...]

[...] If a monthly right is not used, it will be automatically roll forwarded to the next equivalent period, etc. In the future, a customer reward could be set-up: offer a Virgin designed logo car to the best performing customer or to the customer using his card up to a certain level of fuel. Fees: Membership fees and Virgin fees will be the basic revenue for Virgin Energy through the Virgin Oil Card. In this case the volume of customers is to be focus on. Performances done through the financial instruments would be the extra revenue (opportunistic). [...]

[...] Virgin Energy : Virgin Oil Card Business Plan 2. Company Description Name: Virgin Energy Address: UK. Registered Name: Virgin Energy and Virgin Oil Card. Domain name: http://uk.virginenergy.com and http://uk.virginoilcard.com Description of our Business: Virgin Energy provides Virgin Oil Card that will allow its customers to buy fuel in the UK at Virgin prices. Our company's long term mission/objectives/vision: To give for the first time the opportunity to end-users to fix their price. = championing the customer & driving innovation. To involve the customer in the revolutionary price fixing of its own fuel consumption. [...]

[...] To breach the price monopoly of Majors (old “Seven sisters”) in order to prepare the launch of “Virgin Fuels” (biofuel oriented Virgin company). To increase Virgin's well known reputation for high quality and service (marketing & sales focus). To confidently one day export our services all over the world, especially in Europe through the Virgin Brand. SWOT: Virgin Energy : Virgin Oil Card Business Plan Internal Strength A new, innovative product or service to end-users. Use of existing Virgin infrastructures. [...]

[...] A cluster entity could be implemented at lower cost to test the rewards and opportunities of Virgin Oil Card and Virgin Energy, by using it primarily as a service company for its employees' fuel consumption. Long term In the long term we may require further financing to increase the whole organization, when business grows. If demand exceeds our financial capabilities this will result in inefficiencies and lost sales. This business plan is part of our regular business planning process. We will revise this plan semiannually. [...]