Business plan: Give me 5

Résumé du document

This business plan is designed for the creation and the early management of a company providing and delivering a mix of 5 fruits and vegetables in baskets to help individuals eat healthy. The company will be established in the largest area in London, and will follow the English government campaign which is called "5 a day" and recommends every people to eat 5 fruits and vegetables per day. Our catchment area will be limited to London to have a better grasp of what the market is about and of our customers' expectations, in order to be able to adapt quickly to demand. The actual health situation is alarming in UK. According to the British Heart Foundation (http://www.heartstats.org), 18.7% of men and 21.3% of women have a tendency for obesity. Diseases related to overweight and obesity also cost £8.7 billions to the NHS.

Extraits

[...] Develop our concept in European capital cities (Paris, Dublin, Berlin ) Promote campaigns with the theme “Give me to raise the people's awareness on the importance of eating more vegetables and fruits in a recommended portion, let people know that more fruit and vegetables is good for everybody's health. Our concept is exportable to every European capital where the life is stressful and the cost of living very high. It would therefore be easy to launch a sister company or a branch in another European Capital. [...]

[...] Vegetables represent the largest share by value on the market. The fruit & vegetable market in the UK represents 1/5 of the European market. Capital requirements to enter the market are not very high but we must play on the product differentiation to be considered Home shopping market Analysis Our company will sell the product on the e-home shopping market. According to a 2003 Datamonitor study on “Mail order and home shopping”, home shopping is the purchasing of goods ordered through a communications network (telephone, Internet or television) for delivery or pick up. [...]

[...] A plan introduced in 2000 by the NHS and part of the 5 A DAY programme is already a success. The “School Fruit and Vegetable Scheme” plans to entitle a free piece of fruit or vegetable to all 4 to 6 year old children each school day and therefore to increase children's fruit and vegetable consumption. Enjoying the success of the story we will organize a drawing competition in schools of London focused on “your favorite fruit or veg'”. A quiz about fruits and vegetables would also be available to fill in on our website as part of another challenge for older ones. [...]

[...] Schools with a high proportions of pupils eligible for free school meals ate less fruit and vegetables, more snacks and desserts; they were less likely to achieve the a target. Schools with high proportions of pupils whose English is not their mother tongue eat more fruits and fewer snacks and desserts. Meaning that there is really a lot to do to educate British consumers to eating their a day”. Consequently we will increase the children and pupils' awareness and knowledge about eating 5 fruit and vegetables per day with schools' partnerships and most of all school catering arrangements: firstly, once a month; one year later once a week . [...]

[...] graduated from an international business school in Germany. She is recognized as an expert in fast moving consumer goods, having worked within Sodexho. She was of a great help designing a product that will match and expand the actual demand. She also draws a competitor's mapping and study, and was deeply involved in understanding the market and environment. has a financial and accountant profile. He worked as an accountant within Novotel hotel in china. His knowledge and financial experience were very useful to giveme5 financial stability but also for the redaction of the business plan's financial part. [...]