Case stydy which highlight the strategy of ERICSSON and the different competitve advantages that the company try to develop to ensure his position of leader in communication.
[...] Key elements of Ericsson Global sourcing strategy : 3 rd : Enhance the Innovation in a strategic sector Develop a colaborative organisation with the suppliers The aim is to create synergies between the suppliers and our company in a long terme to find new product + solutions. Invest significantly in R&D and apply the principe of COOPETITION = Share the risks and the costs with others actors because of the fixe cost are high. Transform the flat Organisation into a company which involves all of the workers = Project + Cross Border Organisation with a Participatif + Delegative Management. [...]
[...] Develop competion between many suppliers of the company thanks to the NTIC as e-Sourcing and e-Procurement. Global Operations with the sourcing thanks to the competitive advantages of the countries. ( Western = conception skills/ China : execution skills. Key elements of Ericsson Global sourcing strategy : 2 nd : Increasing of the quality of the product : Would to develop the best practices with a common referencial despite of the different culture. Different countries + Diffferent way to thinking but 1 Unified Practice. [...]
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