Financial management: Bic

Résumé du document

The year was very important for BIC Group, with an increase in the challenges of the global economic, from raw material price increases to currency fluctuations. BIC is actually gaining market share in highly competitive categories. And also, it launched the first disposable phone in France. That is why today it could be interesting to have an evaluation of this company which acts all around the world in a very competitive market, to understand if in the future, BIC can continue to grow and compete in all the countries. Analyzing the financial policy of a group as BIC, can permit us to have a clear idea of its results, and more over, of its profitability. We have also to analyze the risk ratios of this company.

Extraits

[...] Management is easier because of this aspect. Risks of disagreement within the strategy of the company are low, but since its inception in the business, the family has aimed to insure the strategy on values that represent the company, such as quality, and respect for consumers. I will now explain the occurrences of this year with respect to the stock, because, according to me, it is an important factor for the future. At the Annual Shareholders' Meeting held on May BIC decided to renew its shares repurchase program. [...]

[...] BIC's overall growth was driven by the BIC Soleil triple‐blade one‐piece shaver. LATIN AMERICA 3 In 2007, sales increased by ; overall sales grew despite increased competition from Asian imports, which benefited from favorable exchange rates, especially in the stationery and lighters segments. BIC focused on quality, distribution and service to help consolidate its market position within the categories, particularly in Brazil where they achieved record sales for ball pens. In this region, they focused on BIC Cristal ball pens, BIC Evolution pencils and BIC correction products. [...]

[...] BIC is a familial company founded by Marcel Bich with Edouard Buffard in 1945. They bought a factory and manufactured parts for mechanical pencils and fountain pens. In 1950, Mr. Bich introduced his own ballpoint with a thick, paste‐like ink and named it the BIC. He did not give his name to the product, because he did not want it to be pronounced ‘bitch' in international markets. BIC has sold 100 billon disposable ballpoint pens around the world to date, in markets including Belgium, France and Greece. [...]

[...] Financial analysis 1. Capital and shareholders 2. Financial ratios 3. In the future Conclusion 2 Introduction This year was a very important one for the BIC Group, with an increase in the challenges on the global economic, from increase in raw material price to currency fluctuations. In spite of these BIC is actually gaining market share in highly competitive categories. It has also launched the first disposable phone in France which holds a lot of promise for the future, and is expected to contribute to brand awareness. [...]

[...] In 2007, new products and line extensions accounted for 24% of BIC Group's sales. Performance goals : Sales growth, market share gains, margins, cash flow and a strong balance sheet are the principal indicators of the Group's performance. They will focus on sales growth, developing products and product line extensions that strengthen the BIC brand equity and meet the unique needs of consumers in different parts of the world Conclusion With all the data we have analyzed we may draw some conclusions, and analyze if it is a good investment option. [...]