Playboy Enterprises Inc.

Résumé du document

Owing to the development of the internet, the publishing sector is witnessing a series of threats. Indeed, a new media appeared and became extremely popular since 2000 and the publishing industry had some difficulties facing this mutation. Playboy, that was originally a magazine created 50 years back, still resists to its competitors and to the boom of the internet. Indeed, the company has managed to evaluate itself efficiently over a period of time and became not only a leader in the magazine industry, but also a giant of the erotic industry by launching some clothing lines, tv shows and also a website that has emerged as the perfect medium for the company's values that have been the same since 1953. We will in this assignment focus on the financial statements of the Playboy Entreprises Inc. listed on the New York Stock Exchange since 1990, in order to understand the strength and the weaknesses of such a giant for more than half a century.

Extraits

[...] Playboy also developed some wireless offers that provide the fun and the sexiness of the classic Playboy lifestyles thanks to a custom wireless content including Playboy-themed games, images, video and voice clips as much as ring tones. Playboy is now offering wireless entertainment services through licensees in 30 countries around the globe. Videos on demand and tv shows have to be added to the companie's activity that is now far away from its initial magazine but that seems to rule over the media planet Balance sheet Income statement[4] II. [...]

[...] Company overview Playboy Enterprises, Inc. is an international multimedia entertainment company that publishes Playboy magazine around the world, but that also operates television networks and that is, more generally, a media leader. By owning Playboy.com, a leading men's lifestyle and entertainment web site and by licensing the Playboy trademark internationally for a wide range of consumer products and services, the company has spread out to three business entities, and thus deal with publishing, entertainment and licensing. Nowadays of Playboy's turnover is related to television to magazines of its internet activities and 15% of its byproducts[2]. [...]

[...] Finally, Christie Hefner just announced that she was quitting her father's company: the new manager will have thus to try to reposition Playboy Entreprises Inc as much as trying to face the new technologies and try to make the price of Playboy shares increase again and face the actual economical crisis by selling some entertainment to males. Sources http://fr.wikipedia.org/wiki/Playboy http://www.playboytv.com/ http://finance.yahoo.com/q/is?s=PLA&annual http://finance.yahoo.com/q/bs?s=PLA&annual http://apps.cnbc.com/view.asp?uid=stocks/financials&view=balanceSheet&symbol =PLA http://www.investopedia.com/?viewed=1 http://www.investorwords.com/ http://www.lefigaro.fr/medias/2008/12/09/04002-20081209ARTFIG00600-la- dynastie-hefner-se-retire-de-playboy-.php http://www.e24.fr/hightech/mediapub/article29380.ece http://www.lefigaro.fr/medias/2008/12/09/04002-20081209ARTFIG00600-la- dynastie-hefner-se-retire-de-playboy-.php !$CëÙDzÇ? [...]

[...] Indeed, firms are indirectly extending interest-free loans to their clients. A high ratio implies either that a company operates on a cash basis or that its extension of credit and collection of accounts receivable is efficient. A low ratio implies the company should re-assess its credit policies in order to ensure the timely collection of imparted credit that is not earning interest for the firm. Inventory turnover The inventory turnover results show us how many times the company has turned its inventory in a year of time. [...]

[...] Current ratio The current ratio indicates us Playboy's ability to meet its short term debt obligations. The ratio for the year 2007 is higher that the one of the year 2006, this proves that the company is in a quite good short term financial standing, since it has more liquidities that it used to have the previous year. The fact that the ratio from 2005 is the highest can be explained by the fact that the year 2006 was a bad year in terms of revenues and incomes for the company. [...]