Barclays bank: Strategic management

Résumé du document

Barclays is a British bank based in London UK and is over 100 years old. Its history began in 1896 when several small London banks decided to join their forces to form a new bank that takes the name of Barclays & Company. In this area, it represented 182 new bank branches, now it has 4800 branches and outlets. The group of Barclays is listed on the FTSE 100 index of London Stock Exchange and is part of the "big five", the five largest UK banks (with Lloyds Bank, Midland Bank, National Provincial, Westminster Bank). It is present in more than 50 countries.

Barclays is an international financial services group operating in the banking, investment banking and asset management. The Barclays Bank is made up of ten business segments: UK retail banking, Barclays Africa, Barclaycard, Western Europe, Barclays capital, Barclays corporate, Barclays Wealth, Absa, Investment management and lastly the head office.

In this first part, we will analyze the strategic position of the Barclays Bank in UK. We will make an external analysis, thanks to P.E.S.T.E.L analysis and the PORTER analysis. Then, in the second time, we will make an internal analysis. To do this we will measure the capabilities of the company.

Extraits

[...] However, Barclays might get problems in the way of its strategy implementation. Indeed, China and India don't have international currency and depend of the Dollar. So, this may create a barrier to market entry. Moreover, Barclays is a British bank and often people are more trust in a company of our country. So the best way to implantation this strategy is to acquire an Asian bank or merge with an Asian bank. The best solution is merge with a bank because is less expensive. [...]

[...] Strategic capabilities Furthermore thanks to the SWOT analysis we can summarize the strengths, weaknesses, opportunities and threats. To beginning, Barclays bank has numerous strengths. Indeed, they belong to the it is the five largest UK banks. Furthermore, Barclays has widespread her global presence allowing to en enjoy economies of scale and spread risk. Moreover, Barclay's brand is famous everywhere in the world and it well established historically allowing to the company to beneficiate to a good corporate image. The name of Barclays is widely recognised by consumers. [...]

[...] To start, Barclays bank can put in place an international strategy. Indeed, it is strongly present in the world but their presence is low in Asia. In fact, forty percent of their income come from U.K. and Ireland, fifteen percent of the rest of European region, twenty-five percent of America, fifteen percent of Africa and only five percent of Asia. Moreover, the Asian market is currently growing, so, he represents an interesting opportunity for Barclays bank especially in China and India. [...]

[...] Furthermore, it can put a business strategy with a product development. As we have already seen, the first credit card had launched by Barclays, so they can continue to be consider as a leader of the credit card. Indeed, they can offer a credit card "custom maid". The client could choose the design of the card but also the services it provides. Thanks to this type of card, Barclays could attract new customers, indeed, nowadays, customer search service more personalized. [...]

[...] In the case of Barclays, they have different expectation or requirement according to their statute. Indeed, shareholders expect high profitability as well as wins lot of dividend. Customers expect to receive good advice and services, low cost, interest, efficiency, safe investment. On the other hand, the government expect that bank respect the market and good result. The employees expect advantage like bounty for example. Lastly, the NGOs expect that the banks respect the different regulations towards their customer and their employees. [...]