Fusions et acquisitions - opportunities and objectives to be established for success

Résumé du document

David Kuchen began to work in an investment banking division in a Canadian bank. As he likes challenges and wants to build his own business, he created and ran his business in investment banking. But the company did not have the size that Kuchen wished. So he studied marketing, strategy and operations, and he made a team of potential investors and advisors in order to purchase and operate a small business. After hesitation between some companies of different sectors, he chose Cake Masters, a small business in growth in the bakery industry that was also in growth.

With the help of its advisors, he did research about the bakery sector and about Cake Masters. Throughout these researches, Kuchen saw that this market and especially this company presented very interesting advantages and that the sale of this company is a real opportunity to take.
In a first part, we are going to analyze the bakery industry throughout the Porter's five forces analysis.

Then, we will see in a second part the strengths and weaknesses of David Kuchen in the case of the acquisition of Cake Masters and also the opportunities and threats that presents this company. Always in this part, we will talk about the strategies that ensue from the SWOT. And in the conclusion, we will see what opportunities and what objectives David Kuchen can establish in order to lead a successful small business.

Extraits

[...] The strategies What are the key success factors of the marketing mix (product, price, communication, distribution) in order to establish the strategies of David Kuchen in his purchase of Cake Masters? What are the elements to take into account? - Franco's is a very good customer for Cake Masters, the proof is the numerous and constant orders of the company to Cake Masters. Franco's is also a privileged and precious customer for Cake Masters and Cake Masters is a precious supplier for Franco's. [...]

[...] Key success factor: distribution - The retailers are powerful dealers negotiating strongly the prices. Key success factor: price - They also negotiate delivery and it is also difficult to get meetings with them in order to sell them products. Key success factor: distribution - The retailers launch their own private labels to prove quality product and do not pass beyond suppliers. success factor: product and distribution - David Kuchen has experience to run a small company and experience in banking to know and negotiate the loan and the price of the purchase. [...]

[...] Fusions et acquisitions Table of contents Introduction I. Industry analysis A. The intensity of competitive rivalry B. The bargaining power of the suppliers C. The bargaining power of the customers 1. The retail channel 2. The hospitality channel D. The threat of the entry of new competitors E. The threat of substitute products or services II. SWOT analysis A. [...]

[...] Then, we will see in a second part the strengths and weaknesses of David Kuchen in the case of the acquisition of Cake Masters and also the opportunities and threats that presents this company. Always in this part, we will talk about the strategies that ensue from the SWOT. And in the conclusion, we will see what opportunities and what objectives David Kuchen can establish in order to lead a successful small business. I. Industry analysis In this first part, we are going to talk about the Porter's five forces analysis. This analysis permits to identify the main factors of a market influencing a business sector, an industry. [...]

[...] Consequently its bargaining power is limited. The two companies need from the other. D. The threat of the entry of new competitors As said in the text, there are low barriers to entry in the bakery industry. And as we have saw, the competition is rather strong. So new competitors can easily enter on the market and take market shares to the older companies. However, according to the limited territory of action of the bakeries (mainly the GTA and more widely North America) it seems difficult for a new bakery to erase the others and become leader. [...]