Establishing marketing offers to increase Oxfam sales

Thèmes abordés

Oxfam rapport de stage ong

Résumé du document

Oxfam International is a nongovernmental organization which is actively involved in the fight against poverty in order to reduce the economic disparities in the world. This organization is present all over the world, and is, nowadays, the leading international NGO with a worldwide reputation for excellence in the delivery of aid and development works.

Oxfam needs financial resources if it has to act. That is the reason it has its own network with a majority developed in the United Kingdom with more than 700 shops. Its products come exclusively from people's donations. Majority of all the items are second hand goods except a small quantity of new products furnished by the Great Britain Oxfam Office. Oxfam directly buys its products from fair trade producers.
Charity shop management is completely different for two mains reasons. First all the workers, except the Manager, are volunteers, obviously unpaid, so the first aim for the manager is to convince people to come and work in Oxfam, and determine their functions according to their particular skills. Last but not least, the manager has to make his shop attractive in order to attract people to enter the shop, with the goal to be sufficiently lucrative for Oxfam. This last point will be our report's subject. Marketing is used, and has to be used in Oxfam shops, to collect maximum funds to support humanitarian actions. Admittedly, the sale issues are identical to traditional stores, like that of duplicate products, but charity marketing can be seen as different by customers for humankind reasons.

Extraits

[...] volunteers work in Oxfam shops. Partnership: local organizations as partners on Oxfam international work.[3] Programs in over 70 countries.[4] Money comes from And goes to . Everything would not be possible without energy, time and money from Oxfam's fervent defender and campaigners. Among them we can mention the famous Chris Martin (Coldplay singer) and his wife, the American actress Gwyneth Paltrow. But help does not only come from famous people from politics or showbiz. Buying products and clothes in Oxfam's shops consumers contributes to Oxfam relief actions. [...]

[...] So Oxfam work with marketing actions to enhance customers' preference to buy in Oxfam. How to attract people in Oxfam rather than in Mind or St Peter? Our Oxfam is working on the street, with the sandwich board, renewing regularly, to attract people eyes. We used some times green balloons, attached to the sandwich board to catch potential customers as far as possible in the street. Street Just few words on the street, the manager realize that the road was going to be too quiet. [...]

[...] It was a good idea to think about it before my leaving, to read what I could about United Kingdom. But the reality is sometimes different, on positive or negative aspects. Let me show you how I felt about day-to-day life, and then on the professional life . often linked. Day to day life One of the biggest controversial points is the food; we see it in France as very bad and too fat. So it was one of the English sides which surprised me the most. Sure we can eat badly, but that is our decision. [...]

[...] There are basically three meals a day: breakfast, lunch and dinner. I was surprised about the lunch, which is often slight, and a lot of pub or restaurant suggests Lunches Offers, with low price to attract people. To be honest I really enjoy food in England. Crucial step in a departure abroad preparation it was unfortunately not very easy from my computer in France. Internship covering a period of 10 weeks, it means difficulties to find accommodation for this duration. [...]

[...] Appendix 2 Face front books just when customers enter in the shop. Appendix 3 Till desk, with CD's and books on each sides. Appendix 4 Example of criticism against Oxfam; Gift Aid. Appendix 5 Example of fill in paper about customer who enter in the shop, one stroke of pen when a customer enter in the shop (divided by morning(10 to 12) lunch time (12 to and afternoon to 5.30 Appendix 6 Excel spreadsheet, study before the offer Appendix 7 Excel spreadsheet, study after the launch of the offer. [...]