Advertisement Analysis

Résumé du document

This document is an ad published in 2006 for 'Babybel', a cheese brand. This product is an authentic cheese created in 1952. This campaign aims at boosting its sales due to a new positioning, the 'Babybel light'. Promoting its new product, the brand chooses a funny and simple visual; a machine which distributes 'Babybel light'. The colors of this ad are blue, the red and the white, the three product's colors.

Extraits

[...] Advertisement Analysis Anglais : analyse publicité Babybel This document is an ad published in 2006 for Babybel a cheese's brand. This product is an authentic cheese created in 1952. This campaign aims at boosting its sales thanks to a new positioning, the “Babybel light”. Promoting its new product, the brand chooses a funny and simple visual; a machine which distributes “Babybel light”. The colors of this ad are the blue, the red and the white, the three product's colors. That is a mechanistic advert because the product and its colors are reminded in all the elements (body copy, machine This ad exploits two atmospheres, messages to emphasize the “Babybel light”; the lightness and the simplicity. [...]

[...] Moreover, the machine conveys the simplicity and financial accessibility, because it suffices to put one coin to get a babybel. The ad's target is large; it's all the consumers and their children. In fact, the goal of the advertisers is to exploit the childhood's memory to sell. To conclude, this ad promotes the “Babybel light” with an attractive visual which illustrates the lightness and easy accessibility. I think this ad is efficient because it is original, funny for a cheese and illustrates the brand image of Babybel. So, we wonder if the “babybel light” has got success? [...]