Communication and advertising plan for a new product, case study : Noodle soop
Étude de cas - 9 pages - Communication
We are going to offer a traditional noodle soup accompanied with refined vegetables cut in thin layers with meatballs and sauce. We like to focus on healthier foods by offering organic ingredients. The cooking time in a microwave will not exceed 3 minutes. The name of the brand will be...
Magners Pear Cider : communication plan
Étude de cas - 15 pages - Communication
Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.
IKEA's advertising
Étude de cas - 14 pages - Communication
The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...
Air France Advertisement
Étude de cas - 4 pages - Communication
Air France has always worked on its brand and on its image, which is closely linked to the French image all over the world. The French are well known for elegance, refinement, know- how, and good manners and these qualities are always conveyed through the advertising campaigns of Air France. Air...
Comunicación publicitaria y estrategia comercial en el extranjero : el queso Boursin en el Reino Unido
Étude de cas - 14 pages - Communication
La industria de los quesos hoy día se enfrenta a muchos retos en el planeta. El impacto de una subida general de los precios y una caída significativa de los volúmenes disponibles de leche llevó a un aumento dramático de los precios del queso en los supermercados. Por consiguiente, para...
Advertising on the Super Bowl
Étude de cas - 7 pages - Communication
The Super Bowl is one of the main event in the United States. The National Football League (NFL) final gathers millions of Americans on television. In view of the potential of this event, it is a good opportunity for firms to advertise to reach a large group of audience. Indeed, the Super Bowl is...
La communication interne dans le management des Hommes au travail.
Étude de cas - 7 pages - Communication
Document: La communication interne dans le management des Hommes au travail. Exposé de 30 pages en communication Extrait: L'intérêt de cette étude s'inscrit tant sur le plan du management que sur le plan d'actualité : Sur le plan du management : cette étude nous permet de montrer...
Advertising and communication
Étude de cas - 10 pages - Communication
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...
Creating value on the Harley Davidson poss ride
Étude de cas - 15 pages - Communication
From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley Davidson relies on are: Freedom: the motorcycle is...
Proyecto ANAO : promoción de la empresa Decathlon en Chile
Étude de cas - 12 pages - Communication
El proyecto ANAO, patrocinado por la empresa Decathlon, tiene por objeto ayudar a un proyecto deportivo de renombrado. Su finalidad es promover la marca y el material de esta empresa y así favorecer su implantación en el Chile y más tarde en América Latina. El proyecto escogido es un trecking,...
Reebok : in pursuit of generation X
Étude de cas - 5 pages - Communication
Micky Pant has done a great job for Reebok, by organizing researches, analyzing data and understanding the mind of Gen Xers. He has produced a relevant marketing strategy, in accordance with these observations. This marketing strategy fitted the target of Reebok, as well as the actual and future...
La communication du groupe Casino
Étude de cas - 14 pages - Communication
Document: La communication du groupe Casino, étude de 20 pages Extrait: Le Groupe Casino est l'un des premiers groupes de la grande distribution française. Le groupe est à dominante alimentaire. Sa présence est internationale. Sa position de leader en fait le second groupe coté de la...
Free event: The reading weekend, June 2008
Étude de cas - 29 pages - Communication
This document presents a writer's world. It is a general practice that on all Saturdays, there is a huge sale of the best-selling books. The first day of the release of a book will attract more public attention. Nevertheless, the second and last day there also witness a rise in sales and the...
Design: Identification of museums
Étude de cas - 20 pages - Communication
This assignment is divided into three parts. The first part consists of observing museums and how the route signings are. In the second part, the task is more specific where we have to choose one of the four visited museums and make an analysis concerning their disadvantages and advantages in...
Communication strategy & plan: Cif case study
Étude de cas - 13 pages - Communication
Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could make Cif appears as more usable, more easily and in...
Coca-Cola advertising since the 1970s
Étude de cas - 8 pages - Communication
Coca-Cola is the world's best-known trademark, but the society is evolving and even though it is a multinational company, the firm has also to evolve. The biggest change is the advertising of the product or/and institutional advertising. In June 2004, Neville Isdell became the company's...
Skill assessment professional management : Reebok case
Étude de cas - 9 pages - Communication
Micky Pant can be credited for introducing a novel and innovative tool into Reebok's advertising strategy. Viral marketing was at the time only superficially understood. How would you explain this technique to an uninformed audience? To what extent does it complement or replace traditional...
Ethics and Governance of Coca Cola
Étude de cas - 6 pages - Communication
The Coca-Cola Company became an enterprise in 1892. It was invented by John Pemberton in 1886. It was inspired by the recipe for Mariani wine, a blend of Bordeaux wine and coca leaf created by the Corsican chemist Angelo Mariani in 1863. The first sale took place in Atlanta on May 8, 1886. In the...
The communication strategy of la Française Des Jeux
Étude de cas - 16 pages - Communication
?La Française Des Jeux' organizes and operates the lottery in France. It is a public company (société d?economie mixte). The state holds 72% of the capital. "La Française Des Jeux? has a monopoly for the organization and exploitation of lottery and sports bets games in our country. It has to...
Negotiating a sponsorship deal
Étude de cas - 7 pages - Communication
Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area because we think it is very popular in today's world....
Middle East Communication: indigenous advertisements to a local country or region (2006)
Étude de cas - 7 pages - Communication
The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...
Business communication: Miller Lite
Étude de cas - 12 pages - Communication
After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this mission, Miller Lite image has to change in...
Oliviero Toscani- la campagna pubblicitaria proibita in Italia
Étude de cas - 7 pages - Communication
Oliviero Toscani, un fotografo che fa scandalo: Biografia de un famoso fotografo italiano: Nato a Milano, Oliviero Toscani è il figlio di un gran cronista-fotografo. Ha studiato fotografia e grafica alla Kunstgewerbeschuke de Zurich da 1961 a 1965. Con questa celebre formazione, è divenuto un...
Advertising and communication: Action against hunger case
Étude de cas - 20 pages - Communication
For this paper, I have decided to study the Integrated Marketing Communications campaign of the French non-governmental association: "Action against Hunger" (Lutte Contre la Faim). I have chosen this organization because its core activities have humanitarian aims which have special...
Diseño de una actuacion publicitaria
Étude de cas - 27 pages - Communication
En la actualidad, el mercado automovilistico es un mercado con una gran divesidad de competidores donde alcanzar lon abjectivos de ventas, abarcar un segmento determinado de la poblacion, mantenar cuotas de mercado flexibles, asi como tener una actuacion publicitaria exitosa sin cantidades...
The rebranding of BP
Étude de cas - 10 pages - Communication
Founded in 1908 as the Anglo-Persian Oil Company, BP has transformed itself from the humble beginning of a local oil company into a global energy group. Its operations are well established in six continents, with the sale of its products in over 100 countries (Christiansen). Upstream, BP is...
Critical communication mistakes by United Airlines
Étude de cas - 11 pages - Communication
On the morning of September 11, United Airlines saw their future change before their eyes. Overall, 18 United Airlines employees and 93 passengers were killed in the crashes. At 9:30 am, the Federal Aviation Administration grounded all airplanes, closed all airports nationwide and diverted some...
Creating a marketing communication campaign for the entertainment industry
Étude de cas - 9 pages - Communication
Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special party in Düsseldorf with a special program....
Marketing communication: Nescafe
Étude de cas - 11 pages - Communication
This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the Netherlands. Developing a marketing plan forces the company...
L'Oreal: communication and advertising strategy
Étude de cas - 10 pages - Communication
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
