Free event: The reading weekend, June 2008

Résumé du document

This document presents a writer's world. It is a general practice that on all Saturdays, there is a huge sale of the best-selling books. The first day of the release of a book will attract more public attention. Nevertheless, the second and last day there also witness a rise in sales and the last day produces a major offer of activities to itself, together with the cavalcade, and the visit to the event of authorities. Expecting to obtain bigger repercussion in the media in the news of the first days of the following week, each writer will have a tent with a table and an armchair to make him comfortable. He will facilitate himself with what the guest requests for. They are also allowed to present their new books, or to discuss with the attending public about their works. For that reason it will be necessary to make specific requests with each guest if he wishes to present some activity apart from the signature of books. If they wish to debate his work and if he wishes to present its work he could have a small transportable pulpit, which serves in other occasions for the event as well.

Extraits

[...] The characters are going to walk dancing with other actors. Behind the main actors are others dressed similar dancing to the compass of music. After half an hour they going to go to the centre of the park, where a net with a lot of balloons are going to be placed. Then they took out the nails, which fix the net, and the balloons are going to fly in the sky. During these two days in beurs there will be a market where the main bookstores will be able to sell their products, as well as books of second hand, specialized in literary sorts There is the list of the bookstores; in total there are 20: City Centre: * Donner, Lijnbaan 150 and Burgmeester Oudlaan 50 The largest bookstore in The Netherlands square metres of books, multimedia, CD's (classical and modern) sheet music, exclusive games and toys . [...]

[...] Also there isn't any national party, which could make that people won't come to our event. This way they are going to see it as a cultural activity but also one good and different way of relax and have fun un their free time. There are the reasons why we placed our event in this date. How to reach the public Media plan Goal What does the communicating organization expect from the activity? Would you like to announce something? Or make an appealing proposal, or catch people's attention and try to make them do something? [...]

[...] The direction that we want: to start reading again as a way of entertainment and education. There will be different commercials as this one all with the same strategy. Making visual the advantages or read between another ways of entertainment. To develop our campaign we are going to start by creating an expectative of the Reading Weekend Event. We will stick up the city with our logo and put it on different strategic points. We will use also another way of expectative creation changing the of different media by our logo, creating curiosity on the different target groups. [...]

[...] The second writer's tent. The relaxing area: there, people will be able to spend a comfortable time, reading books. 10: The others entrance of the park: we will put just a simple stand, without anybody, only with flyers and a big map of the park to show where people can find each activity. Entrance There are many entrances of the park. We use the main entrance of the park, which is on the Westzeedijk, because there is a big door. [...]

[...] Besides a high rate of people will receive our advertising message via SMS. We will contact schedule makers, like the R'dam book, the Uitagenda and School and University websites for being part in their timetable. The newspapers, which we are going to be used for our campaign, are: Door to door, free newspapers. Metro Gammma Krvidvat Houema Regular press. Telegraaf Volkskrant Media Time Schedule How to solve the budget To organize our Reader Event we have to think about the following costs: The workers * we will invite the De MBO Theaterschool van Jeugdtheater Hofplein en het Albeda College to represent itself SHS Sicherheits & Service GmbH The furniture and the additional stuff * www.doordtsebazarverhuur.nl www.pyroweb.de https://ssl.kundenserver.de/s101659920.einsundeinsshop.de/sess/utn;jsessioni d=154713581f06f7e/action/order.php4?keypath=002000920005 The advertisement *FedEx Kinko's: Office and Print Center, Rotterdam nu:rotterdam - creatieve communicatie bv, Rotterdam print and stitch, Rotterdam www.stroeer.de www.firstwriter.com http://emailbrain.com/eb/text+sms.shtml Summary of our whole costs: We will contact following sponsors to balance the costs for organizing our event: Sponsors Because we organize a free event to reach so many people as much as possible to involve them into reading our whole budget has to be supported by sponsors. [...]