Ethics and Governance of Coca Cola

Résumé du document

The Coca-Cola Company became an enterprise in 1892. It was invented by John Pemberton in 1886. It was inspired by the recipe for Mariani wine, a blend of Bordeaux wine and coca leaf created by the Corsican chemist Angelo Mariani in 1863. The first sale took place in Atlanta on May 8, 1886. In the first eight months, an average of thirteen drinks was sold per day. In 1887, the product was bought from Pemberton for 2,300 dollars by businessman Asa Griggs Candler, who felt that with an intense marketing campaign the sale of the drink, would gain impetus. The Coca-Cola Company is also defined by the famous "bottle contours", designed in 1915 by Alex Samuelson and Earl R. Dean. This contoured bottle with "Coca-Cola" printed on it was recognized as a trademark by the U.S. Patent Office in 1960. The drink and its advertising campaigns have had a significant impact on American culture. On the other hand, The Coca-Cola Company understood very early the media spin that it could draw with sports events. It has been present in the Olympics since the Summer Olympics of 1928. This historic partnership with the Olympic movement is probably not in tandem with the choice of the city of Atlanta for the organization of the Summer Olympics of 1996. Coca-Cola is now a partner of many major sporting events.

Extraits

[...] Jeremy Bentham's Utilitarianism The second theory of utilitarianism of Jeremy Bentham, which corresponds to supporting a right action if it leads to the well-being even if the means of achieving this is unethical on other grounds. Utilitarianism is the ethical point of view, a theory that bases its principles of justice and pursuit of happiness not on a standard ideal (opposite to the philosophy of Kant), but on a real standard (issue of observation and experience). The thought of Bentham is based on the premise that people would design their interests in the interest of pleasure and pain. They seek to "maximize" their happiness expressed by the idea of more pleasure than pain. [...]

[...] In 1887, in the product was bought from Pemberton for 2,300 dollars by businessman Asa Griggs Candler, who felt that with an intense marketing campaign the drink would gain an impetus. The Coca-Cola Company is also defined by the famous "bottle contours", designed in 1915 by Alex Samuelson and Earl R. Dean. This contour bottle with printed "Coca-Cola" was recognized as a trademark by the U.S. Patent Office in 1960. The drink and its advertising campaigns have had a significant impact on American culture. [...]

[...] Missions, visions and values of Coca Cola Company The Coca-Cola Company works with more than 90,500 people in the world per cent of them are outside the USA. The corporate culture is more and more collaborative. The Coca Cola Company is the No worldwide of production and marketing of soft drinks. The turnover is broken down by activity: At the end of 2007, the group has 30 production sites in the world and of turnover is generated abroad. Presentation of Evidence During the year 2006, The Coca-Cola Company was the subject of criticism over its subsidiaries, including its bottling companies, on respecting human rights. [...]

[...] For a daily wage of 50 gourdes (HTG) (about 0.66 ; the legal minimum wage is 70 gourdes since 2003. This salary has steadily declined in recent years, contributing to the deterioration of living conditions.), workers work up to 12 hours a day, six days a week. The Committee also denounced the Sundays and public holidays where employees are forced to work, but paid as normal days. Five years later, the finding is the same in this bottler of Coca- Cola's. [...]

[...] Agreements are found on several points. However, two months later, the owners of the factory failed to meet their commitments to their workers. Two acts of repression have been found, the first, the driver Gerard Petit-Frère is accused by the company, without evidence, of theft of the contents of a delivery truck. The vehicle was parked inside the factory and the direction was the only key-holder to it. He underwent two months' imprisonment before being released without trial. Secondly, the regional branch of the firm blames Philomé Cemérant, treasurer of the union, who was dismissed for "refusal to comply with directions, orders and instructions" (www.peuples-solidaires.org, 2006), a ground disputed by the Ministry of Social Affairs who has recommended that he be reinstated. [...]