Advertissement Analysis 'Dark Dog '

Résumé du document

This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning.

In its promotion, the brand chooses a funny picture with a young man as the main character. The scene takes place in his bedroom; we can see many clothes on the floor, heaped in a mess. These elements imply that the bedroom belongs to the young man as young people are often characterized as untidy.

Also, we can see the bedroom has a sport décor, more precisely that of surfing. Indeed, the character is muscled, wears a swimsuit and in the background, there are several posters of surfing.

Extraits

[...] The Dark dog's goal, is to associate its drink to fun, dynamism and youth, so that, to make people feel like consuming the product. The main target is young people of 16 to 25 years, because they enjoy partying and they need energy to stay awaken all the night. To conclude, the ad promoting the “Dark with attractive scene illustrates the amusement and the strong sensations. I think this ad is efficient for the youth because it is original and cool. But, we can wonder what the effects of Dark Dog on health are? [...]

[...] Advertissement Analysis Dark Dog This document is an ad published in 2007 for Dark Dog an energy drink Guarana-based. This campaign aims at boosting its sales thanks to a dynamic positioning. Promoting its drink, the brand chooses a funny picture with as a main character a young man. The scene takes place in his bedroom, we can see many clothes on the floor, in a mess. These elements well show the bedroom is a young man's, because young people are often untidy. [...]