Communication channels in tourism

Résumé du document

Tourism is becoming very important for promoting a region. It is easy to notice that many "regions? are promoted through diverse tourism bodies (State tourism commission, regional tourism organization or association from this region). For example, South Australia's website (Government of South Australia 2005) clearly indicates the different regions in South Australia (Barossa, Adelaide Hills, Fleurieu Peninsula) and Barossa's website (South Australia Tourism Commission 2008) is directly promoting its region. The World Tourism Organization argued that tourism will evolve as a fashion (Morgan, Pride & Pritchard, 2002 p. 4). According to a recent CNN research, US$538 million has been spent on ?destination marketing' in United States of America, in 1999 (Morgan, Pride & Pritchard, 2002 p. 13). Later, destination marketing and destination branding will be the fashionable accessories of the tourism organizations (Morgan, Pride & Pritchard, 2002 p. 4). It will allow tourists to avoid the mass tourism that goes to the most popular areas and it will give an opportunity to the tourists for defining themselves and differentiating themselves from the others (Morgan, Pride & Pritchard, 2002 p. 4).

Extraits

[...] The Destination Marketing Organization would reduce the confusion for both suppliers and consumers, it would create a unique place where suppliers and customers can each other and it would reduce the gap between suppliers and customers ‘through active promotion to create awareness' (Morgan, Pride & Pritchard p. 189). Communication Channels in Tourism 10 Figure 1 Morgan, Pritchard and Pride p However, Morgan, Pride and Pritchard (2002, p. 189) maintain that it is not easy to close this gap and the strategies have to use new technology. [...]

[...] Communication Channels in Tourism 13 A. The trip communication process Destination Image. When I was wondering to which winery I will go, I immediately remembered what I read in a book. This book awarded the best wines of the Old World and of the New World. But, there was also a description of the “terroir” where the wine has been made. The description of the Barossa Valley was very nice (many vineyards and wineries), moreover this wine region is home to the most famous Australian wine, I thought there was something magic in the Barossa. [...]

[...] The impact of such communication channels: my Wolf Blass Experience A. The trip communication process Destination Image E-marketing Word-of-Mouth The Wolf Blass Experience B. The trip expectations Conclusion List of references Appendices Communication Channels in Tourism 2 Table list Figure 1 Morgan, Pritchard and Pride p Figure 2 Expectation list Communication Channels in Tourism 3 Introduction Tourism destination is becoming very important for promoting a region. It is easy to notice that many “regions” are promoted through diverse tourism bodies (State tourism commission, regional tourism organization or association from this region). [...]

[...] In addition, the other rooms explained where the Wolf Blass' vineyards were and also some Communication Channels in Tourism 15 basic knowledge about winemaking. The last room explained the “quality” system of Wolf Blass through different colors. In summary, the “Wolf Blass experience” gave me some information about its success story and its “quality classification”. Then, I decided to go the tasting room. In the tasting room, the “communication system” could be divided in human and nonhuman communication, and non human communication could be divided in business and non-business communication. [...]

[...] Globalization enhances the competition between countries and regions. By dint of internet, the tourist can have access to many information sources, from the regional websites to forums that gives opinions about this region. Destination image is a real challenge for the marketers because they have to show the real attributes of a region and what it can be supplied in this region. Nonetheless, the tourism marketers have to be aware of all the communication channels and how they work, to attract tourist in a region. [...]