Audit of innovation / creativity of cinema Vue Omni Centre, Edinburgh

Résumé du document

Vue cinema is a UK leading multiplex and the one in Edinburgh opened in November 2002 for the release of the second Harry Potter, Harry Potter and the chamber of secrets released on the 15th of November 2002. This cinema was a former Warner Village Cinema and currently employs 40 members. Concerning the number of customers, in 2008, there were 695,763 customers against 605,400 planned. The forecast for 2009 reaches 703,000 and considering the blockbusters of this year, despite the recession, these figures will probably be overtaken. This cinema is the biggest in Scotland and it's kind of the example for all the others. Because it is the most important, it has to act well and give the best impression. Recently, the General Manager from Vue cinema located at Ocean Terminal in Edinburgh, took the direction of the one in the Omni Centre which brought new ideas such as the way of queuing and a fresh innovative air such as the extension of responsibilities for staff members.

Extraits

[...] Being really fond of cinema, doing a report on a company I like is not for me a coursework, but more a curiosity. As I want to work there in a part-time job, the occasion of meeting a manager from there was a really good opportunity, as I really shown how motivated I am. This report will be divided in three parts, on a first time a development of the research methodology will be undertake, then the creativity and innovative findings will be discuss and lead to the third part, focused on an analysis of those findings. [...]

[...] [accessed 18/11/09] Bibliography J2 (2006). VUE Entertainment Case Study. [accessed 10/10/09] Retails Systems (2007). The Innovation game. [accessed 10/10/09] Pictures: Picture available from VUE Entertainment Case Study. [accessed 10/10/09] Picture available from http://www.fastcompany.com/blog/chad-cooper/novel- era/creativity-future-good-impressions [accessed 6/12/09] All the background information, facts and figures came from Neil Christie, my Interviewee. All these testimonies came from secondary researches and are taken from VUE's career website. [...]

[...] This original “surprise” movie is kind of disturbing and if the customer is not at all satisfied, he has half an hour after the beginning of the film to get a full refund. Concerning the third degree, the way VUE improve the quality of their seats, the level of comfort and lots of facilities such as bars in Gold Class Screen, even if it can be considered as new, it is just an addition to services and products already existing. Level of analysis To me, the level which fits the best VUE Cinema Omni Centre is the third, Organizational/firm. [...]

[...] (The Grapevine, 2009) - Motivation Being in a “Creative industry, will attract creative people”, said Neil C . This intrinsic statement is a real added value for VUE because employees are motivate to learn, to participate and enjoy their jobs, it is a real asset to the company. From the secondary research, The Grapevine I learnt that they committed to rewarding success at every level of the organisation” and lots of workers testimonies confirm that sentence. “You're encouraged to interact with customers more than anywhere else I've worked” Puerto, Y., Guest assistant and “They are really committed to developing their people Harris, I., General Manager. [...]

[...] all these materials bring a more artistic way of thinking. Unfortunately I didn't see the offices of the managers, but I hope they are full of inventive stuff. Leadership Style and Culture Concerning the culture of VUE, you don't have to wait a lot when you are on their website to be aware of it; we quickly understand what they are looking for and how is the management. According to Neil, he is really happy to work there because they have a lot of freedom and relations between employees and managers are really relaxed. [...]