Myths and heroes - publié le 21/08/2020
Présentation - 1 pages - Linguistique & langues
In the following paper I am going to reason on the way myths and heroes are perceived today. We live in a time where, more than ever before, heroes are celebrated through movies and cartoons and books. These are, however, fictitious heroes, who often take attention away from the true, everyday...
The hippie counterculture and its impact on the American society
Étude de cas - 7 pages - Sciences de l'éducation
Throughout the history, the evolution of the United States of America has been marked by numerous social and cultural movements that have influenced the course of important events and have helped shape what we know today as one of the most powerful, influential and complex countries...
Marketing management
Thèse - 4 pages - Marketing tourisme
Nowadays, brand experience has become more and more a concern for marketers. They have realised that consumers' experience of the brand has to be understood, as it will be really important for developing and implementing marketing strategies for products and services, and thus for trying...
Do you believe space conquest is necessary ?
Fiche - 2 pages - Philosophie
Document: Do you believe space conquest is necessary ? Note : 15/20. Essay d'anglais de 2 pages Extrait: In Earth's history there have always been conquests : roman conquests, colonisation, the Conquest of the West, etc? Now our planet is entirely colonised. Nevertheless...
Written critique of the film: Little miss Sunshine
Étude de cas - 1 pages - Cinéma
This classification odious, that's exactly why refute the Hoover family. Little Miss Sunshine was presented at Deauville Festival of 2006 when he won the grand prize. This film tells the story of Hoover; they all go in an old van to Albuquerque to Redondo Beach in California for the contest...
The schizophrenia of luxury: ambivalence between democratization and elitism. Definition of new communication strategies to put the luxury back in its jewel box
Étude de cas - 4 pages - Management organisation
With the expansion of consumption, the luxury took new proportions in our societies. It is no longer a marginal phenomenon limited to a thin elite. It has become a significant sector of the economy. Through brands, it is ubiquitous in the world of communication. Welcome to the society with...
The Vietnam War for the US film industry
Thèse - 10 pages - Questions sociales, morales & enseignement civique
The Vietnam War represents a crucial moment in U.S. contemporary history and has given rise to the conflict, which has so intensively motivated the American film industry. Although some Vietnam movies were produced during the conflict, it has been since the end of the war that the subject has...
Study of London through Match Point, by Woody Allen
Dissertation - 9 pages - Cinéma
London. The British capital was at a time when the population was separated between the haves and the have nots. The sole bridge was the relation of economic, financial and political subordination. There was no means by which the working-class could climb the social ladder; neither...
Lewis, Fort Mandan, April 7, 1805 : The Lewis and Clark expedition
Fiche de lecture - 4 pages - Littérature
This text, written by Captain Meriwether Lewis at Fort Mandan on April 7th, 1805, may be regarded as one of the main turning points of the expedition. Indeed, the long and harsh winter they endured when they could not move on westward to the Missouri River since it was blocked with ice and when...
How can we prevent the next economic crisis and avoid a domino effect in France?
Dissertation - 15 pages - Digital & e-marketing
The economic crisis of 2008-2010 often called the Great Recession is in a recession which came most of the industrialized world following the collapse of the fall of 2008, second phase of the financial crisis of 2007 -2010. The United States were the first to enter recession in December 2007,...
The segmentation of consumers towards the diversification of luxury brands
Mémoire - 100 pages - Marketing luxe
In a world where the competition is hard, luxury brands expanded their strategies in order to attract new customers and leverage their equity against their several competitors. Apparently, the main products derived from the original brand do not anymore suffice to the luxury brands, which are now...
The Road by Cormac MacCarthy
Fiche de lecture - 3 pages - Littérature
The novel titled 'The Road' was written by Cormac McCarthy in 2006. Before studying the book, we have to learn more about his author. He was born in 1933 in Rhodes Island and he is now considered as one of the four major American novelists, along with Thomas Pynchon, Philip Roth...
An investigation into the use of celebrities by companies - impact on brand image
Mémoire - 27 pages - Brand management
Celebrity Marketing represents a marketing vehicle, which is nowadays frequent. This study explores different ways to use a celebrity, but especially the impact they have on the brand image. The celebrity endorsement is not without risk, and the case of negative match between brand and...
Representation & Reflection on the Subject of Death in Modern & Contemporary Art
Dissertation - 14 pages - Arts divers
Within the framework of the presentation of the personal fictive museum, I have decided to retain ten art pieces from the 20th C and 21st C in accordance with the problematic of the representation of, and the reflection on death in modern and contemporary art. In as much as the questioning...
E-Business and the education sector
Analyse sectorielle - 8 pages - Digital & e-marketing
Taking MBA classes from home for free is now possible. The London School of Business and Finance has launched a Facebook application that enables any Facebook user to follow videos of professors delivering their courses. This new application is the beginning of a new era for spreading knowledge...
Business plan for the creation of an enterprise: Bubbles Inc
Business plan - 17 pages - Brand management
Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is...
The international advertising - advertising "global" or advertising "local"?
Mémoire - 31 pages - Marketing international
Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order to...
Importance and limits of the influence of ethnic lobbies on US Foreign Policy: The case of the Armenian-Americans' impact on US relations with Azerbaijan
Dissertation - 15 pages - Relations internationales
The US is a nation of immigrants and the diversity of the constituencies is represented in the functioning of its political institutions. Indeed, not only is it considered legitimate for the interest groups to interfere with the decision making process, but the foreign policy does not constitute...
The Olympic games, the face of the World every four years
Dissertation - 25 pages - Sport
This report will be limited to the modern era of the Olympic Games but we need to know the full history of this world event in order to understand all the characteristics of the Games. This history began 3000 years ago in 776 BC in classical Greece with the religious purpose of celebrating...
Meeting people, love and friendship
Dissertation - 1 pages - Littérature
I'm going to talk about the notion “Meeting people: love and friendship”. Birds of the same kind are often seen to flock and fly together. This is because a bird can be comfortable only in flock of its kind. This is the case in human beings also. Those with similar tastes and...
The human condition (1933) Aid to play: Shanghai 1927 summary
Étude de cas - 8 pages - Littérature
Shanghai has its unique position at the mouth of a waterway that drains the richest and most populated regions of China have attracted foreign economic interests. The Chinese authorities have given up their sovereignty over certain areas of the city under French administration or,...
Organizing a global company: the Caterpillar case
Étude de cas - 20 pages - Marketing mode et prêt-à-porter
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...
Orientalism in French painting in the first part of the 19th century through Women of Algiers in their apartment by Delacroix
Dissertation - 5 pages - Histoire de l'art
I have chosen to focus on ?Women of Algiers in their apartment' (1834) by Eugène Delacroix (1798-1863). He is usually considered the most important French romantic painter. His romantic mood led him to dream of the Orient (thanks to poems by Byron) before traveling in North...
Limited perspectives for electric cars: Auto industry facing new challenges
Étude de cas - 12 pages - Stratégie
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
"The tortilla curtain", T. C. Boyle
Fiche de lecture - 2 pages - Littérature
To begin with, the author's purpose was certainly to show us the life of an immigrant in America. Thanks to their influence all over the world, the USA is very attractive to immigrants who are looking for employment. The USA represents for immigrants, prosperity and success. This conception...
Illegal immigration in the United States: push-pull factors
Dissertation - 2 pages - Questions sociales, morales & enseignement civique
Mexico is a two-faced country: you can be influenced by cities like San Cristobal, Oaxaca, Mexico city and start to think that Mexico is a developed country but whereas on the countryside the states remain in what we would call “the third world”. Mexico shares its biggest border with...
Chagall : I and the village
Dissertation - 10 pages - Arts divers
Marc Chagall (1887-1985) is one of the best loved artists of the 20th century. Born outside Vitbesk, a small Russian city of 50,000 inhabitants, he was naturalized French in 1937. His Russian childhood was to have important influence on his all work, and his dream-like memories of...
The American Presidents: one of the principal targets of cinematographic censorship
Dissertation - 8 pages - Cinéma
With the prominence of the U.S. president and the presidency, the executive office and its occupant have naturally found their way into numerous film expressions. Since 1903, presidents have been featured in no less than 400 commercial films. Ranging from respectful, biographical...
Protection of TV formats
Dissertation - 5 pages - Télévision
In today's media environment, TV shows have become a real business, each of them meaning a great amount of money and popularity as long as they can provide new, original and attractive concepts. Therefore, when it comes to plagiarism, the issue of protection of these programs has...
Brand study of Louis Vuitton
Étude de cas - 25 pages - Marketing luxe
Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. Another point that needs to be explained in the...
