Relationships in a multicultural company in the Middle East - publié le 10/03/2009
Étude de cas - 7 pages - Ressources humaines - GRH
Dubai is a city of all superlatives. It is a specific place which reveals few important characteristics. Indeed, it is also considered as a city of significant symbols of luxury and tourism. Thus, our company which offers cheap accommodation is composed of a small team which includes the manager...
Typology: analysis of Serbo-Croatian
Fiche - 3 pages - Linguistique & langues
The basic word order in the Serbo-Croatian language is absolutely not rigid when words are marked in nominative and accusative cases, since it indicates the role of the words. However, in rare cases when it is unmarked, because of the inflectional type of this language, SVO...
Culture and Doing Business in Japan
Dissertation - 5 pages - Marketing international
Usually when companies' think of having a good market share in their home market they try to develop the company in a foreign market. This process of internationalization is important for the company to develop its potential market for several reasons (market is saturated, develop new product...
Adjectives in Cognitive Linguistic
Dissertation - 16 pages - Linguistique & langues
During the seminar, we have buckled down to the arduous task of understanding and using a brand new theoretical field of study as far as the great family of linguistics is concerned. This paper and the database we have come to build out are the concrete results of a work which turned out to be...
Relationships in a multicultural company in the Middle East
Étude de cas - 7 pages - Management organisation
Dubai, the city of all superlatives, is the specific place where is based, the business that we are analyzing through a classic problem closely linked to the multiculturalism of the company. This territory reveals few important characteristics; indeed, it's one of the city symbols of luxury...
Cultural differences that make life in the UK 'difficult' for international students
Dissertation - 24 pages - Sociologie & sciences sociales
Every year the United Kingdom (UK), attracts students from all over the world who expect to enrol themselves in a Higher Education program. Their impact on the British educational system is significant, as non-UK domiciled students constitute 13% of all the students, 16% of full-time students,...
The "Frenglish"
Fiche - 1 pages - Linguistique & langues
Since the beginning of the XIXth century, English was in vogue in some circles. Little by little we can see the birth of a new way of speaking, a French language much anglicized, which is called usually the 'Frenglish'. But why was this kind of language born and what is...
La traduction : quelles difficultés implique-t-elle dans la communication entre pairs de langue maternelle différente ?
TD - Exercice - 7 pages - Psychologie
Lorsque nous abordons les difficultés rencontrées lors de la traduction de textes en psychologie, il faut tenir compte de plusieurs aspects : la connaissance des deux langues, la signification des mots, les perceptions, l'époque et le contexte dans lesquels les textes ont été rédigés,...
Critical Theory: theatre and post-structuralism
Dissertation - 6 pages - Arts divers
The idea of Post-structuralism derives from philosophy. It is a discipline which has always tended to emphasize the difficulty of achieving secure knowledge about things (Barry;1995:63) .Philosophical writing, although following the structure thesis, followed by anti-thesis, then a synthesis of...
E-Branding in the Swiss Hotel Industry
Dissertation - 14 pages - Marketing tourisme
This research goes through the evolution of branding to e-branding and analyzes it for the Swiss lodging industry. From a database of 2'448 hotels in Switzerland, this research explores domain names used by Swiss Hotels. Based on many criteria such as: registration date, region (canton),...
The Cajun identity
Dissertation - 4 pages - Sociologie & sciences sociales
I have chosen this subject for my first class about Louisiana. The Cajun people just fascinate me as I consider them as the last French people in America. Paradoxically, when they speak French on television, we have to subtitle their words to understand them better. I wondered how they could...
Once upon a time in Latin Europe
Dissertation - 12 pages - Histoire moderne : Renaissance à XIXe
Europe is composed of several backgrounds. History, languages, values, and beliefs, each part are closely related to the other. How then may we characterize those parts? To understand Latin Europe, we have to define its past and discover where the word Latin comes from? Latin, is derived...
IKEA: International advertising strategy 2013
Étude de cas - 16 pages - Stratégie
In our current world completely flooded by globalization, companies need to develop themselves worldwide in order to stay competitive and sometimes to survive. However, managing its entry in a foreign country requires a communication strategy that needs to be studied in relation to the market...
Differences between the instructions on beauty products across nations: France and Britain
Étude de cas - 5 pages - Marketing international
Initially I didn't have any idea about the topic I wanted to talk about, but realizing that I had purchased many beauty products in Ireland and that I used to read its directions, I decided to take more of an interest in it. I just thought it was pretty funny to read these instructions without...
Does the integration of the Inuit people in the Canadian society imply the lost of their culture ?
Dissertation - 5 pages - Sociologie & sciences sociales
Culture (from the Latin cultura stemming from colere, meaning "to cultivate") generally refers to patterns of human activity and the symbolic structures that give such activities significance and importance. Cultures can be "understood as systems of symbols and meanings that lack fixed...
Indian television in the era of globalization
Étude de cas - 20 pages - Cinéma
Since its birth in 1959, it seems that Indian television has developed in a way that is similar to most of the world's broadcasting sectors. Conquered by technological progress, particularly by the major advance that the introduction of satellite transmissions represents, the Indian television...
Sungkyunkwan University
Étude de cas - 15 pages - Sciences de l'éducation
Before our departure to Korea, I already had a great image of the summer session. And when I lived it, it was much more exciting and interesting than expected. That's why I recommend it to all students who like Asia and who want to experience it. Interesting courses were combined with...
How canadians see multiculturalism
Dissertation - 24 pages - Sociologie & sciences sociales
Canada is described as a multicultural society wherein different ethnic groups live together with the aim of respecting their different cultural backgrounds. In addition to the founding French and British groups, the Canadian ethnic mosaic includes a large number of people who are Germans,...
The construction of a national identity: the case of France
Dissertation - 7 pages - Sciences politiques
According to Ernest Renan, in Qu'est ce qu'une nation, "Nations are not eternal. They had a beginning and they will have an end". While the opposite assumption is widespread, nations are in fact recent in the human history. They are younger than their official histories that the...
Social and cultural structures in English litterature: "Mikhael Bakhtin and Jude the Obscure"
Dissertation - 7 pages - Littérature
The Bakhtinian analysis of texts allows the reader to realize what an important part language plays in the understanding and interpretation of a novel. He explains how the different forces (centripetal and centrifugal) which drive the writer during his work may be recognized and how...
Human rights in India
Dissertation - 9 pages - Sociologie & sciences sociales
Howrah, Calcutta's main railway Station, is more than just a significant source, transit point and destination for people. It is also the refuge and the living place of a crepuscular society, composed of different people who have been abandoned somehow, and who are living in and around the...
Benefits and experience as an international student
Dissertation - 7 pages - Communication
“One of the main trends over the last 10 years has been the success of UK higher education institutions in attracting international students,” declared the Universities UK report by Evans, (October 20th 2011). According to the UK Council for International Student Affairs (UKCISA 2010),...
The international executive across cultures - France and India
Cours - 14 pages - Marketing international
India's official name is the Republic of India and its capital is New Delhi. It measures over 3 million square kilometers for a population of around 1.1 billion inhabitants. India is located on the Indian sub-continent and can be divided into 4 topographical regions: the Himalayan region, the...
Does modern Britain owe much to the Normans?
Dissertation - 3 pages - Histoire médiévale : Moyen-âge
“Apparently as the result of one day's fighting (14 October 1066), England received a new royal dynasty, a new aristocracy, a virtually new Church, a new art, a new architecture and a new language.”(DAVIES, 1976; 103). This sentence shows clearly the crucial influence of the...
Violence and expressionism
Dissertation - 7 pages - Arts divers
Expressionism is an avant-garde movement in which violence is everywhere in themes, in forms, in the expression of the artist in general. We can define violence by aggressive facts, language immoderation, brutality and provocation. When we talk about violence in art, the violence is not...
The consumer behaviour
Étude de cas - 27 pages - Comportement des consommateurs et clients
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult...
International Management
Cours - 10 pages - Marchés étrangers
Alstom manufactures trains, metros and trolleys and is number two in it's industry worldwide, after the Canadian Group Bombardier. The process is as follows. Each city desiring a metro or tram makes a takeover bid and in this case it was Budapest city. Alstom won this bid. There are two lines...
Country sheet: Belgium
Fiche - 2 pages - Sciences politiques
The territory of Belgium has always been subject to the influence of both the German and Latin world. So when Belgium separated from the Northern Netherlands in 1830, a cultural pluralism was already there. It is those differences in language, culture and so on between the different parts...
The power of hidden differences, Edward T. Hall
Fiche de lecture - 1 pages - Sociologie & sciences sociales
Edward T. Hall (born May 16, 1914) is an anthropologist and cross-cultural researcher. He received his Ph.D. from Columbia University in 1942. He has taught at the University of Denver, Bennington College, the Harvard Business School, the Illinois Institute of Technology, and North-western...
Lenôtre in China Beijing: The biggest market for the biggest gastronomical group
Étude de cas - 140 pages - Marketing international
Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...
