En quoi la netiquette est-t-elle le reflet des pratiques abusives de l'Internet ?
Dissertation - 6 pages - Économie générale
La netiquette est l'ensemble des règles d'éthique du net qui visent à protéger les internautes et favoriser le respect mutuel. On parle de nethique, c'est-à-dire de l'ensemble des principes moraux qui régissent le comportement des internautes dans les réseaux de télé-information. A l'origine...
Personal case : Is IT useful for SMEs, and if yes, in which way?
Étude de cas - 12 pages - Stratégie
The use of Information and Communication Technologies by Small and Medium Sized Companies (SMEs) have the potential to enable these businesses to growth through access to new markets and administrative efficiencies. However, the growth of the SMEs is hindered by their inability to adopt IT...
Research methodology to arrive at the recommendations to improve businesses advertising and marketing strategies for a client
Thèse - 20 pages - Cinéma
The aim of this report is to make recommendations to our client CS in order to improve businesses advertising and marketing strategies. The company has been established for 10 years but through poor advertising has not reached its full potential that the owner enthusiastically believes it can...
In company project, final report : Costa Croisières
Étude de cas - 24 pages - Marketing tourisme
Our report intends to provide COSTA CROISIERES with useful data regarding the Cruise Market in China on one hand and expatriates' needs and expectations in terms of a vacation on the other. The main purpose of this report is both to analyze deeply and try to come up with relevant...
Territorial development, venture capital
Dissertation - 18 pages - Stratégie
If you have a great idea for a business but no money or if you have a small company with potential for tremendous growth but need more funding to make it happen, then you might look for venture capital to help turn your dreams into reality. In 1953, the US Congress voted the small...
Fusions et acquisitions - opportunities and objectives to be established for success
Dissertation - 10 pages - Finance
David Kuchen began to work in an investment banking division in a Canadian bank. As he likes challenges and wants to build his own business, he created and ran his business in investment banking. But the company did not have the size that Kuchen wished. So he studied marketing, strategy and...
Software development
Étude de cas - 25 pages - Management organisation
The aim of this report is to critically evaluate the international strategy of a small or medium enterprise in the industry of Software Development. In order to achieve this goals the French company: ‘Axège' have been chosen by the author, as it tries to respond to the current...
Knowledge, growth without scale effects, and the product life cycle
Mémoire - 260 pages - Économie générale
For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the non-confrontational nature of knowledge, which means that one person's use of certain knowledge does not diminish the relevance of another person's use of the same knowledge (at the same...
Opening a restaurant
Étude de marché - 54 pages - Nutrition, alimentation & diététique
With annual sales exceeding $376 billion, the food service industry is the largest retail industry in the United States. The industry employs over 11 million people in more than 830,000 food service establishments and, on a typical day, almost one-half of all adults are food services patrons. The...
La gestion des risques dans les opérations bancaires d'entreprises
Mémoire - 73 pages - Finance
Currently the banking sector is in complete transformation and develops more and more complex financial operations. The Cooke ratio device was introduced in 1988. With many limits, it did not allow banks to minimize their risks. The Basle 2 Committee is always in charge of formalizing the...
International consumer behavior: India, a new line of toaster ovens
Étude de cas - 17 pages - Marketing international
The toaster oven is an appliance that constitutes a mix between a conventional kitchen oven and a toaster. It has the weight and the height of toaster and the cooking capacities of a traditional oven. Indeed, the toaster oven is smaller than a traditional one that we generally find in most of the...
Marketing and the promotion of Bordeaux Wines in France and abroad
Mémoire - 60 pages - Marketing tourisme
In the past few years, there has been a new phenomenon known as the 'French Wine Crisis'. This industry of French wine previously known as unique and untouchable is now confronted by an international competition that has been able to adapt its products and features for the wine consumers...
The experience of the Indian and Pakistani immigrant communities in Great Britain from 1948 to 1971
Dissertation - 56 pages - Histoire contemporaine : XIXe, XXe et XXIe
The history of Indian and Pakistani presence in Britain is long as it dates back to the seventeenth century. Yet the influence of the South Asian community was almost insignificant at that time, for its size remained very small. Only after the Second World War (1939-1945) did South Asian...
Evolution of the payment by mobile in France
Mémoire - 23 pages - Marketing bancaire
In France, checks used to be the main means of payment, in 1997 it represented 47% of the whole means of payments. However, the usage of checks decreased by approximately 2.4% each year and in 2005, it just represented 28.8% against 37.1% of the bank cards. Bank cards and takings are the two more...
Key success factors in retail industry
Étude de cas - 28 pages - Stratégie
The retail industry is today a huge market where competitors are a lot. In order to overview the market of the retail industry, we will list the main actors in the world: Wal-Mart, Carrefour, Ahold, Kroger, Metro group, Target, Albertsons, Kmart and Tesco. However in order to seize more deeply...
E-marketing plan for IMPRINT (printing company)
Étude de cas - 15 pages - Marketing NTIC
This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and its external environment as well as a summary of...
Analysis of the effects of "country of origin" on KIA
Thèse - 8 pages - Stratégie
The purpose of this paper is to test whether the country of origin of a brand can be used by the company KIA to gain a competitive advantage in certain international markets or not, considering the ever changing business scene that exists nowadays and the strong competition that every company has...
Responsible concepts and start-ups, a new way to differentiate in the international market?
Étude de cas - 35 pages - Stratégie
These last years, we discovered the development of many ecological concepts as sustainable development became respected and understood by people and so consumers. As the Ademe, (French Environment and Energy Management Agency) shows, from 2006 to 2008, 66% of French people feel concerned by...
Rohm and Haas: Kathon MWX
Étude de cas - 5 pages - Brand management
Since the conception of its new product Kathon MWX, Rohm and Haas has been failing to place it successfully in the market and achieving target sales. Being familiar to a marketing strategy appropriate for large industrial buyers, the company has tried to push its new product through this same...
Starbucks knows how to make a good coffee
Étude de cas - 35 pages - Brand management
Microsoft, Google, Dell etc everybody knows these famous firms which have conquered the world. What is common among these companies? They all are American and started with the initiative of passionate academics. Over the last few years, a new company has been growing in the world landscape i.e....
How to build an Offline/Online Marketing Plan?
Mémoire - 40 pages - Marketing tourisme
Looking for an internship is a turning point at the end of any studies. I really wanted to find something in accordance with my personality. The work environment I thrive in is one in which I am involved in competition and challenges. I was looking for the opportunity to take initiatives and be...
Is globalisation sustainable?
Dissertation - 15 pages - Économie générale
Economic globalization is a major driver in today's world and has obvious and hidden implications on business and our daily life, as it is one of the factors of an extremely complex interconnectedness of human life across the planet. Local competition has existed since man was able to travel,...
Competition between European football clubs
Étude de cas - 25 pages - Stratégie
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...
Analyse de la stratégie de vente de l'entreprise "World of Organics", spécialisée dans la distribution de produits organiques
Étude de cas - 3 pages - Stratégie
Supposing I am a senior sales representative for a “World of Organics” in the U.K, my main responsibility is to sell the company's range of Food and Drinks products. I choose to sell products to Granby and ASDA. It is important to know that two kinds of markets have different needs. A...
Football governance: Is the current governance model stable and sustainable?
Étude de cas - 20 pages - Sport
“Organized football” had started as an amateur and European sport. But for fifteen years, football has become a “big business” throughout the world. During the nineties, TV channels have understood the growing popularity of football and have turned this sport from something...
Zipcar, wheels when you want them
Étude de cas - 18 pages - Marketing automobile
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
Global logistics and operations
Cours - 11 pages - Logistique
The Lean Manufacturing is a theory which looks for optimization in goods production through the removal of waste and implementation of flow, in opposition to batch and queue. Originally, there are 7 wastes called 'muda', which are: Overproduction (production more important than demand),...
Etude du marketing mix de GM China
Étude de cas - 10 pages - Brand management
The company has to invest massively in the luxury car segment because it is lagging in this particular segment. Therefore it has to launch new products in it. The most important luxury brand is Cadillac, which is targeted for the urban individuals in Tier 1 cities where there are lots of...
Setting-up of Kanabeach in Australia
Étude de cas - 25 pages - Marketing international
We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong...
Does Décathlon have the optimum STP to maximize its growth?
Étude de cas - 20 pages - Marketing sportif
The French sports article market is doing well, with good opportunities in the medium term. However it is a very competitive market and newcomers do not hesitate to implement aggressive strategies. In 2003, the French sports article market was the most important in the whole of Europe with a...
